We aRe Spin Dye (WRSD) AB (publ) (“WRSD”) has today entered into a collaboration agreement with the Norwegian brand Stokke®.
Stokke is an International brand well known among parents of young children since their mission is to manufacture products that strengthen the bond between parent and child.
Stokke is known for creating products that are designed to last a lifetime. High production standards, durable and robust materials, flexibility and adjustment options, together with timeless design, is a guarantee of long life for Stokke’s products.
Andreas Andrén, CEO of We aRe SpinDye views the collaboration with Stokke as a very exciting agreement with great potential:
– Of course, our resource-efficient dyeing method is at the center of this collaboration. I have three children myself and as a parent of small children I know how important it is to have sustainable products. We aRe SpinDye will now be extending the life of Stokke’s products. As a result of our textile fiber being homogeneously colored, our fabrics’ test values are at the top for what is called “colorfastness to light”. Our fabrics are thus bleached considerably less than conventionally dyed fabrics.
Janne Muri, who is project manager at Stokke for this collaboration, explains Stokke’s view on sustainability.
– By taking care of our children, we also protect our planet. We strive for sustainable solutions in everything we do. High quality, sustainable materials and opportunities to adapt the products as the child grows, together with a timeless design, give our products a long lifespan that can last for generations. And with these core values in our group, it feels completely natural that we start a collaboration with We aRe SpinDye.
Stokke AS is a Norwegian manufacturer of children’s furniture and accessories, founded by Georg Stokke in 1932. Stokke is known for a wide range of iconic furniture and 2003 the stroller Stokke® Xplory® was introduced, the stroller is by many parents considered as the Rolls Royce of baby strollers .
In December 2014 NXMH, the investment arm of the Korean game maker Nexon, acquired the company from the Stokke family. Stokke’s headquarters remains in Ålesund, Norway.
About We aRe Spin Dye
The company is a Swedish cleantech company that provides and offers a technology and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company’s business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.