The Texworld New York s being designed with a heightened focus on regional buyers from the tri-state area, which is currently exempt from New York’s quarantine requirements.
Buyers are welcome from other locations for the January edition, but they will need to adhere to restrictions in place at the time of the show.
As a solution for mills that cannot travel to New York, Texworld is debuting a new Pop-Up Sourcing Showcase concept that will enable them to ship the product for display at the Javits Center.
This area of the show floor will be curated by New York-based trend agency The Doneger Group. Attendees will have guided access to on-site textile experts as they explore the fabrics. All of the products will include QR codes, which buyers can scan to easily connect with mills via the show’s virtual platform. Using personal devices or show-provided tablets and computers, attendees can chat live with suppliers in the networking lounge or set up an online meeting.
Building on the successful digital Texworld USA event held in July, the January edition of Texworld NYC will also have a virtual platform for companies that cannot attend the physical show. Participants can take advantage of artificial intelligence-powered networking and chat via text or video with contacts.
The show will take a multichannel approach to its education platform, with some sessions held solely online or in person. Texworld’s core educational content, including the Lenzing Seminar Series, Textile Talks and the Texworld Trend, will also be recorded and accessible to the virtual audience.
Texworld NYC’s localization move is aimed at navigating Covid-era restrictions, but this also comes as companies are ramping up their domestic sourcing. In a McKinsey survey conducted with Sourcing Journal earlier this year, 46 percent of fashion sourcing executives said they expect the nearshoring trend to rise.
