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Target announces new home brand Opalhouse

What: Target announces its new home brand Opalhouse.

Who: Target Corporation is the largest discount store retailer in the United States, founded by George Dayton and headquartered in Minneapolis.

USP: Target provides mix and match styles to create a personalised look within homes at affordable prices.

Collection: Target’s design team has traveled to cities like Aix-en-Provence, Lisbon, Paris and Mallorca to gather inspiration to create a range of authentically-inspired, eclectic pieces. The colourful assortment boasts more than 1,300 pieces for the home, spanning bedding, bath, décor, tabletop and furniture.

Price Points: $1.99 – $30

Available: All Target stores and on Target.com from April 8, 2018.

Additional remarks: “We’re introducing Opalhouse, a new home owned brand centered around the eclectic aesthetic. The launch of Opalhouse helps round out our home assortment, making Target a destination for differentiated brands that guests can find only at Target, all at an incredible value,” said Mark Tritton, chief merchandising officer, Target.

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