The 24th Edition of New York Men’s Day Debuts Partnership with Mercedes-Benz of Manhattan at New Location For Immediate Release – New York, NY. Celebrating its 24th season, Agentry PR is excited to announce New York Men’s Day (NYMD)’s bi-annual menswear collective, presented by PROJECT and COTERIE, on Thursday, September 11th, 2025. Sessions will be held from 10:30am to 12:00pm ET and 4:30pm to 6:00pm ET. Returning as presenting sponsor, PROJECT and COTERIE will have a presence with their dedicated lounge at New York Men’s Day.
“PROJECT and COTERIE are proud to come back as presenting sponsor for New York Men’s Day,” says Edwina Kulego, VP of Events for International, Menswear, and SOURCING at MAGIC. “As the opening event for New York Fashion Week, PROJECT and COTERIE are committed to supporting NYMD and understand the importance of fostering emerging talent within the fashion community. The team is dedicated to supporting a platform like New York Men’s Day that helps provide a voice to new designers to showcase their artistry. A main pillar at PROJECT and COTERIE is to encourage a sense of discovery while connecting both men’s and women’s fashion industry communities and cultures, which makes this partnership one PROJECT and COTERIE are delighted to see come to life.”
This season is the debut partnership with Mercedes-Benz of Manhattan, with the showcase taking place at the recently renovated, state-of-the-art fl agship dealership in Hell’s Kitchen, New York City. NYMD will occupy the ground level of the facility, inaugurating four new brands and four returning designers.
“We look forward to kicking off New York Fashion Week with NYMD at our newly renovated Manhattan fl agship. With over 300,000 square feet of space reimagined to provide immersive and exceptional customer service experiences, we are providing NYMD a space that best showcases the emerging designers’ collections and highlights our fi rst bespoke Maybach and AMG Lounges in the United States,” remarked Chief Financial Offi cer & Interim General Manager, Manuel Terrones, Mercedes-Benz of Manhattan.
Conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature eight designers/collections collectively. Each participating designer will present their latest collections in their own designated sections within the Mercedes-Benz of Manhattan space to refl ect the label’s identity and inspiration. Taking place simultaneously over two-hour periods, four brands will present in the morning session and four in the late afternoon. The format of showcasing all presentations at the same time creates ease-of-fl ow for media, buyers, infl uencers and VIPs, allowing them to move through collections and spend time with designers as their time allows.
Participating designers include (in alphabetical order by brand):
Showing for the fi rst time at NYMD
Other sponsors include luxury haircare brand Oribe Hair Care, who is providing products and teams; grooming/skincare brand Grimoire will be showcasing their full line of clinically eff ective, microfl uidic skincare, hosting face refresh stations for all participating models and gifting samples to attendees; and Augment will provide make-up teams and products for designers to use on models during their respective presentations.
Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day.
“This September brings many fi rsts and newness to New York Men’s Day and we can’t wait to showcase our designer collections on September 11th,” said Hawker. “Through a new location partnership and a mixture of presenting and returning sponsors, we are able to showcase eight designers in two diff erent sessions throughout the day. We are thrilled to introduce four new and emerging brands (archie, Bryan Jimenèz, FIT MW25 Collective, and Oxblood Zebra) to our program this season all the while bring back Clara Son, Joseph McRae, Max Esmail and Peak Lapel who have shown with New York Men’s Day in the past,” said Hawker.
