itma 2027

Keqiao textile expo makes way for high-quality development

The recently closed 2020 Keqiao textile expo (Autumn edition) has boosted industry confidence and gained new momentum for high-quality development with the three-day event attracting some 46,086 visitors, up 5.1 per cent compared to the last event. Keqiao textile exhibition is an event featuring global companies from the apparel and fashion industry.

Textile materials, fabrics, home textiles, as well as creative design were put on display at 1,270 booths across an exhibition area of 34,000 square metres at the China Textile City International Convention & Exhibition Centre in Keqiao of east China’s Zhejiang Shaoxing, with domestic well-known enterprises such as Shaoxing Mulinsen, Zhejiang RGB and Sichuan Chuanmian introducing their latest products.

Eyeing for an international, professional, market-oriented and information-empowered event, the expo also launched live streaming, product releasing and online business matchmaking ‘on cloud’, drawing 51,018 buyers including 15,132 foreign buyers to further facilitate international cooperation and trade amid the pandemic.

Besides online-offline integration, the expo also arranged free shuttles between the convention site and Keqiao’s China Textile City, one of the world’s largest textile distribution centres, to better link the exhibition event with the marketplace, according to a press release on the show.

On top of the status of being a domestic textile manufacturing powerhouse and a world distribution hub, Keqiao is actively building itself as the window for the domestic textile industry geared towards a new development path as the country accelerates the establishment of a ‘dual circulation’ development pattern that takes the domestic market as the mainstay. This has motivated Keqiao to put more effort into attracting domestic buyers while letting the domestic and foreign markets boost each other.

Supported by the China National Textile And Apparel Council, China General Chamber of Commerce, and organised by the textile sub council of China Council for the Promotion of International Trade and Shaoxing Keqiao management committee and exhibition industry development centre, this year’s event implemented strict prevention and control measures to ease epidemic concerns.

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