The Colombian designer will inaugurate the official MBFWMadrid runway calendar on March 17 with a spectacular show at set in one of the Madrid most iconic venues.
The upcoming edition of Mercedes-Benz Fashion Week Madrid, taking place from March 16 to 22, will open its runway schedule with a very special guest of honor: Johanna Ortiz, one of the most influential Latin American designers on the international fashion scene.
Johanna Ortiz will inaugurate the season as the event’s guest designer, leading an exclusive presentation on March 17 at one of Madrid’s most iconic landmarks. The choice of such a distinctive venue underscores the significance of the occasion, which is poised to become one of the most memorable runway moments in MBFWMadrid’s history.
From Colombia to the world, Johanna Ortiz has built a creative universe deeply rooted in her origins. Her brand stands as a tribute to Latin American craftsmanship, to artisanal techniques passed down through generations, and to a powerful femininity shaped by nature, sensuality and cultural identity. Each collection strikes a delicate balance between tradition and contemporaneity, where sculptural volumes, organic prints and meticulous attention to detail form a distinctive, timeless and instantly recognizable design language.
Opening MBFWMadrid with Johanna Ortiz reinforces the platform’s commitment to a global vision of fashion—one that embraces cultural diversity, craftsmanship and creative exchange. Her participation forms part of MBFWMadrid’s ongoing effort to strengthen creative dialogue between Spain and Latin America, an initiative launched last season that gains particular relevance in this upcoming edition. A shared narrative rooted in collaboration, exchange and the celebration of common cultural heritage.
With this powerful opening, MBFWMadrid not only celebrates international talent, but also reaffirms its role as a point of connection—where fashion becomes a vehicle for culture, craftsmanship and identity. Johanna Ortiz’s presence signals the beginning of an edition that looks confidently to the future while remaining firmly grounded in its roots.
The upcoming edition of Mercedes-Benz Fashion Week Madrid will also arrive with new creative formats and an expanded range of venues, bringing fashion closer to different spaces across the city. An initiative that strengthens Madrid’s position as a vibrant stage for creativity, talent, and innovation, while reaffirming the runway’s commitment to supporting the industry and enhancing its international reach.
Corporate Support for the Fashion Industry
Once again, Mercedes-Benz Fashion Week Madrid, Organised by IFEMA MADRID with the support of the Madrid City Council, will be backed by the support of leading corporate partners, underscoring their commitment to the fashion industry. Mercedes-Benz renews its role as title sponsor, joined this season by NARS as new principal sponsor and official makeup partner. Additional sponsors include La Casa de las Carcasas and the Community of Madrid, with collaborators such as the Diputación de AlmerÃa, Tequila 1800, UDIT, Schweppes and Málaga de Moda.
