On February 28, 2024, the highly anticipated APPPEXPO 2024 grandly opened at the National Exhibition and Convention Center (Shanghai), officially heralding a new chapter for the industry in 2024! Advertising printing professionals from around the world once again gathered at APPPEXPO, hoping to further open markets, connect globally, and unleash stronger trade vitality and business momentum in the face of new development opportunities.
This edition of APPPEXPO, themed “Digital&Future,” aims to fully utilize the international exhibition as a professional platform for display, business negotiation, collaboration, and innovation leadership. It seeks to support the industry in accelerating transformation, injecting new advantages and dynamics into the global advertising and printing industry for high-quality development.
01: Thousands of businesses gather together, jointly leading the forefront trends
As the preferred platform for the advertising and printing industry to unveil forward-looking market trends, breakthrough technologies, and innovative solutions, APPPEXPO 2024 has been renewed and upgraded.
Building on the foundation of previous exhibitions, it further enriches the exhibition content and enhances the business communication experience. Collaborating with seven subsidiary exhibitions, covering nearly 160,000 square meters of exhibition space, it aims to create a grand event that gathers global innovative achievements and leads the future of the industry.
This exhibition integrates the resources of the whole industry chain, covering innovative products and technological achievements in a wide range of fields such as inkjet printing, cutting, engraving, materials, signage, display, commercial retailing, lighting, textile printing, graphic express printing, packaging, inkjet printing industrial applications, etc.
It is a multi-dimensional one-stop shop for expanding global business opportunities, empowering the double cycle of domestic and international wide-printing industry, and highlights the exhibition’s features of intellectualization, low carbonization, greening, and high efficiency, etc., to Accelerate the industry to digital upgrading and transformation and sustainable development of the future.
Brand concentration The scene is buzzing with activity
Warm negotiation Fruitful connection
Comprehensive collection of exhibits Dragon Elemental eye-catching
02: Riding on the “digital” to empower industrial upgrading
Nowadays, a new wave of science and technology promotes the change of the printing industry, digitalization and intelligence have become the keywords of industrial development, and new forms and modes with the characteristics of online, intelligence and interaction continue to emerge, which are committed to meeting the industry’s more efficient, diversified and personalized needs, and promoting the transformation and upgrading of the entire printing industry to usher in the transformation and upgrading of digitization and intelligence.
At APPPEXPO this year, “hardcore technology” led the new trend, and the proportion of science and technology-related displays increased significantly, and made a big splash at the exhibition site, displaying a large number of science and technology panels including digital inkjet equipment, digital printing and packaging, 3D printing, intelligent signage, intelligent display equipment, intelligent cutting and engraving, etc., and presenting cutting-edge scientific and technological products of the wide-printing industry in a multidimensional and multi-perspective manner with a large number of innovative application scenarios, which brought the audience a highly scientific and technological sense of immersive experience with interactivity.
03: Diversified activities Revitalizing innovation
During the 4-day exhibition period, APPPEXPO 2024 integrates the industry’s high-quality resources, utilizes the platform advantages, creates a number of diversified, content-rich concurrent activities and forums focusing on industry’s hot topics throughout the exhibition, and adopts the online and offline, international and domestic online live broadcasting to deliver the exhibition content to the world in real time, so that the global industry players who are not able to be present at the scene can also walk into Shanghai International Printing and Printing Exhibition through the cloud live broadcasting room, and jointly feel the grandeur of the exhibition site.
During the exhibition, the first “Asian Advertising Brand Value List” Award Ceremony and the Asian Advertising Equipment Brand “Going Overseas” Forum, the 2024 Shanghai Digital Printing Sharing Conference The forum will invite nearly 100 industry leaders and professionals to discuss the future innovation and development of the printing industry through keynote speeches and forum exchanges, targeting the industry’s hot areas and market demand, and bringing professional, forward-thinking and practical advice to the attendees. Attendees to bring professional, forward-looking, constructive industry insights and thought collision.
04: Characterist Exhibition Areas Gathering Advertising & Printing Excitement
As a pioneer of innovation and practice in the printing industry, APPPEXPO has always stood at the forefront of the industry, actively explored cross-border cooperation between the printing industry and emerging industries, and continuously improved the quality and experience of the exhibition with new forms and modes. Meanwhile, the mascot “Ada” has become a vivid symbol of the exhibition, continuously releasing IP vitality and adding a strong cultural heritage to the exhibition.
Inheriting the excitement of the last session, this year the organizing committee made great efforts to create a number of characteristic exhibition areas including APPPEXPO IP Image Booth(POP ADA), The Joint Booth Of The Yangtze River Delta Cultural Expo, The Green Demonstration Area, and The New APPPEXPO Style, etc., which skillfully integrated the Guangzhou Printing Industry with cultural creativity, art design, green environmental protection and other fields, presenting a more diversified and rich exhibition space for the attending audience. At the exhibition site, the specialty zones were very popular and lively, attracting many visitors to stop to watch and take photos.
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