Noticeable enthusiasm, the ideal starting point for the collection design for Autumn.Winter 21/22 and a good visitor frequency – a result with which FABRIC DAYS exceed all expectations after three successful fair days from 1 – 3 September 2020.
The condensed and business-focused trade fair format in Munich was the first fabric fair after the lockdown and confirms that a physical event is accepted and needed by the industry in these times.
Thanks to the great support from suppliers, the trust of the industry and the close cooperation with Messe München, the organizers have succeeded in creating a parade example for the following trade fairs under the new conditions with FABRIC DAYS.
Sebastian Klinder, Managing Director Munich Fabric Start
UNEXPECTED HIGH VISITOR FREQUENCY AND A QUALITATIVE PORTFOLIO
Frank Junker, Creative Director Munich Fabric Start
Among the 1,300 visiting companies on site were well-known brands such as Adidas, Aigner, Alberto, Bogner, Drykorn, Gerry Weber, Hugo Boss, Irene Luft, Lanius, Malaikaraiss, MAC, Marc O’Polo, Mey, Oui, Puma, Riani, Rich&Royal, s.Oliver, Seidensticker, SET, VETEMENTS and Wolford.
At FABRIC DAYS, around 3,600 national and international visitors from 30 countries gathered new impulses and inspiration for the Autumn.Winter 21/22 collection. Long-term partners, as well as exciting newcomers, presented their developments in the 6 areas Fabrics, Additionals, Denim & Sportswear, Innovations, Design Studios and Sourcing – whereby the condensed hall layout offered optimal conditions for cross-segment communication and networking.
HOPETIMISM was the seasonal theme of the visionary Trend Forum at FABRIC DAYS – and was literally experienced at FABRIC DAYS:
Michael Seiter, Strellson
FABRIC DAYS AS A PRIME EXAMPLE FOR A SAFE TRADE FAIR
Of course, safety and hygiene had the highest priority during the implementation of FABRIC DAYS. All visitors, exhibitors and contributors showed full understanding and took the extensive hygiene and safety measures into account with a high degree of naturalness and a positive spirit:
INNOVATIVE APPROACHES: SUSTAINABLE INNOVATIONS FORUM & RESOURCE AREA
The foyer of Hall 4 of the MOC was dedicated to innovative approaches. The proven ReSource Area informed interested visitors about the wide range of sustainable fabrics and additionals. Right next to ReSource, SUSTAINABLE INNOVATIONS curator Simon Angel presented futuristic projects: “From Trash to Treasure” by Youyang Song, “Living Materials” by Iris Bekkers, “Solar Self” by Pauline van Dongen and “Perfect Imperfection” by Studio Mend.
PROVEN HYGIENE CONCEPT AS STANDARD FOR THE FOLLOWING TRADE FAIRS
With the hygiene and safety measures implemented at FABRIC DAYS, the organizers have created a good basis for planning the upcoming trade fairs. Building on this, the FABRIC DAYS team is now looking ahead and starting with the planning for the next fairs:
VIEW PREMIUM SELECTION
8 & 9 December 2020
MUNICH FABRIC START
26 – 28 January 2021