SALON International de la is the major international event for the lingerie industry

Interview with: Cécile Vivier-Guérin, Communication and Marketing director of Eurovet

By: Mahboobeh Ghayedi – Middle East Textile Journal

La Salon international de la Lingerie
Cécile Vivier-Guérin, Communication and Marketing director of Eurovet

Could you please let us know more details about SALON International de la Lingerie, goals and success story?

La Salon international de la Lingerie is the major international event for the lingerie industry. For 3 days, weavers, designers, buyers and brands gather to discover the latest autumn-winter collections.

This year we will present an inclusive session in the image of our communication campaign presenting 4 muses, 4 morphologies, 4 generations, the plural woman. Conferences on this topic “body-positive”, bra fitting workshops but also a model cabin of our famous fashion show reviewed with women of all ages and morphologies.

In addition, this session will be responsible for what we believe in a more sustainable fashion and more controlled consumption, the show opens this year:

A new O.R.G.A.N.I.C. space that will present the collections of the brands A-DAM, Nénés Paris, Germaine des prés, Olly, Occidente, Esquisse Lingerie, Simplement Lingerie, Maya Kala, Madame Porte la Culotte…, but it is also a strong commitment at the show: 20.000m² of carpets saved, i.e. 6 tonnes (equivalent to 5 tonnes of crude oil saved), recycled cotton roof bags, a water bar at your disposal, rest areas signed Emmaus …2020 will be responsible!

La Salon international de la Lingerie

What do you think about the Middle East and Africa textile and lingerie market and it’s potentials?

These are high-potential markets and important for the brands at the show. Middle Eastern buyers are very popular with our brands because the average basket is larger than European buyers, for example, where the decline in consumption has been rampant in recent years.

Do you have exhibitors and visitors from the region? Which countries in the Middle East and Africa is your main destination? 

Mainly visitors form Middle East

Please let us know about your exhibitor and visitor profile and statistics from last edition.

The show present each year 400 international brands: Chantelle, Simone Perele, Aubade, Huit, Lou, Lise Charmel, Anita, Marie-Jo, Hanro, Zimmerli, Andres Sarda, Calida, Eminence, Maison Lejaby, Love Stories, Wacoal, Max Mara….

 Around 10 000 visitors form the 10 following countries

1 France 

2 Germany   

3 Italy 

4 Belgium 

5 Russia 

6 Spain 

7 Netherlands 

8 United Kingdom 

9 Japan 

 10 United States

How do you evaluate the lingerie industry in Europe and Globally? What kind of innovation is expected in your next exhibition in January 2020?

The lingerie + footwear market growing (+0.1%) 2.393 billion but this growth comes solely from the footwear department since the Lingerie department is down by 0.8%.

City centre/shopping centre chains are strengthening their leadership, while GSA+EADMP and department stores are losing value PDM.

The Internet remains an increasingly important channel representing in 2019 13.9% (+1.4 pt) of the expenses made on the Lingerie+ Chaussant Women market.

The most important targets on the market are women aged 45 and over, who represent 60% of expenses, with an average purchase budget of 64€, while it is less than 56€ for the other recipients.

What are the major barriers in the textile trade in the MENA region?

the distribution conditions of certain buyers or the different customs procedures that can sometimes frighten certain brands, especially the smallest ones




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