Intertextile Shanghai 2026
cinte techtextil 2026
itma 2027

Immersive Textile Design For Hospitality And Retail: Patricia Urquiola’s “Among-Us” At Heimtextil 2025

For Heimtextil 2025, Patricia Urquiola presents among-us, a 650 m² design installation in the heart of Hall 12.0. The open-plan installation creates a welcoming atmosphere in which to experience textile concepts and to spark a conversation about design, sustainability and conviviality. Together with partners such as Kettal, Moroso, cc-tapis, Aquafil, Cimento® and Parà Tempotest, Urquiola has developed extraordinary spatial elements for among-us — including double-sided hanging carpet structures, lounge islands and individually manufactured seating furniture.

Immersive Textile Design For Hospitality And Retail: Patricia Urquiola’s “Among-Us” At Heimtextil 2025

In collaboration with selected partners of Patricia Urquiola, among-us offers visitors an immersive experience with optical and structural surprises — including lounge islands by Kettal with fabrics by Kvadrat, hanging textiles by cc-tapis with a regenerated nylon yarn by Aquafil and seatings by Moroso. The hanging cement structures by Cimento® give the installation further architectural dimensions. Exhibitors at Heimtextil — including Parà Tempotest — are also among the sponsors of the fabrics. “The name among-us conveys a sense of conviviality and shared experiences — something that happens ‘between us’ or ‘in our midst’. It also alludes to a line of small fungus-like toy creatures,” says Urquiola.

A grid-shaped carpet defines the installation. Within the grid, visitors encounter softly upholstered, anthropomorphic textile forms that invite to touch, relax and enable a sensory engagement with the materials. This approach highlights Urquiola’s innovative take on materiality and combines conventional and unconventional elements to push the boundaries of textile design.

“Heimtextil is a perfect fit for us. It offers the opportunity to create a two-way dialog that begins during the trade fair and continues throughout the year. We are not only addressing specialists, but everyone who is interested in textiles. Our approach is evolutionary and aims for comprehensive interaction. We want to listen as much as we present and value personal exchange,” Urquiola continues.

Among-us is dedicated to sustainable materials, conviviality and the intersection of virtual and physical worlds – a space for exploration and discussion.

On Wednesday, January 15, Patricia Urquiola will participate in the Architonic Live Talk, and she will also deliver a mini-lecture, offering an exclusive glimpse into her creative world and unique design language.

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
AMEC AMETEX
spot_img
spot_img

Related News

Monforts Customers Make Strong Showing at Heimtextil 2026

Monforts dyeing and finishing technology customers from Pakistan had...

Global Home Textiles Market Reaches €47 Billion as Heimtextil 2026 Opens in Frankfurt

Today, Heimtextil 2026, the world’s leading international trade fair...

Heimtextil 2026 Confirms Role as Global Textile Anchor

Confidence driving the textile industry: Heimtextil 2026 sharpened its...

Heimtextil 2026 Launches with 3,000 Exhibitors Worldwide

Stability in volatile markets: Heimtextil 2026 launches with 3,000...

Mimaki to Showcase TRAPIS Textile Printing Technology at Heimtextil 2026

Mimaki Europe, a global leader in industrial inkjet printing...

Artificial Intelligence in Focus: Heimtextil 2026 Prepares Global Textile Industry for the Future With Strong Content Programme

Artificial intelligence (AI) rapidly transforms the textile industry –...

Nile Textile Industries Reports Strong Growth in 2025, Plans USD 20 Million Investment for Expansion in 2026

Nile Textile Industries – the industrial arm of MGS...

AI, Material Innovations and Sustainable Design: Patricia Urquiola’s ‘among-all’ at Heimtextil 2026

Patricia Urquiola creates a completely new design experience for...

Strategic partner in volatile times: Heimtextil 2026 Strengthens the Global Home Textile Industry With Trends, Designs and AI Technologies

With an optimised hall layout, progressive design collaborations, inspiring...

Messe Frankfurt Promotes Heimtextil 2026 at Pakistan’s 41st Handmade Carpet Exhibition in Lahore

Messe Frankfurt Pakistan participated in the 41st Pakistan International...

Heimtextil Trends 26/27 – Where AI and Craftsmanship Merge

Artificial intelligence has long been part of design –...