In a groundbreaking move toward sustainable fashion, retail giant H&M has launched its Green Fashion Initiative by installing three advanced dyeing and finishing technologies at Chorka Textile, a key supplier in Bangladesh. This initiative marks a significant shift in H&M’s supply chain strategy, aimed at drastically reducing environmental impact through technological innovation.
The project integrates cutting-edge technologies from Revozona (Switzerland), imogo (Sweden), and Pluvia (Turkey) into Chorka’s continuous production line. These systems are designed to significantly reduce water, chemical, and energy consumption, contributing to H&M’s broader commitment to sustainability.
Revozona’s ozone-based fabric preparation technology slashes water consumption by 92%, chemical usage by 44%, and energy use by 49%, cutting CO2 emissions by 92% compared to traditional methods. Meanwhile, imogo’s Dye-Max spray dyeing technology offers an ultra-low liquor ratio of just 0.5 liters per kilo of fabric, leading to considerable water and chemical savings. The technology also minimizes wastewater generation, with only 20 liters required for wash changeovers.
Finally, Pluvia’s low-temperature washing system efficiently removes unfixed dyes, further optimizing water and energy use in the production process.
“We are excited about this partnership,” said Ziaur Rahman, H&M’s production manager for Bangladesh and Pakistan. “By combining these three disruptive technologies, we aim to test and demonstrate how much energy, water, and chemicals can be saved. Investing in new technologies is crucial in finding scalable solutions to combat climate change.”
This initiative represents a major step for H&M in advancing sustainable practices within the fashion industry.
