Hannover Fairs USA is launching DOMOTEX USA, World’s Top Trade Show for Floor Coverings, focused on the American residential floor covering industry in Atlanta, Georgia. The show will debut during February 28-March 2, 2019 in Atlanta. DOMOTEX USA will comprise exhibition, conferences and education, featuring flooring and flooring innovations.
Launched in 1988 in Hannover, Germany by Deutsche Messe, one of the world’s top trade show organisers, DOMOTEX is the world’s foremost showcase for floor coverings innovation.
Exhibitors will display the latest machine-made carpets, wall-to-wall carpeting, textile floor coverings, handmade rugs, resilient floor coverings, design flooring /luxury vinyl tile (LVT) and laminate flooring, parquet and wood flooring, as well as application and installation technologies designed for the residential flooring marketplace.
“Many industry representatives have been asking us for years to launch the DOMOTEX brand in the North American market, as there has not been a flooring trade fair in the eastern US that demonstrates the quality and breadth of the world’s leading carpet and flooring show, the DOMOTEX Hannover, “says Dr. Andreas Gruchow, member of the Management Board, Deutsche Messe, Hanover. “In addition, given the strong economy in the US, much is being invested in commercial real estate such as offices, hotels and shops. The number of residential properties is also growing considerably. These are good conditions for the sale of floor coverings in the USA. ”
DOMOTEX USA will target North American-based professionals, including wholesalers and retailers of Carpets, Floor Coverings, Wood Flooring, LVT and, other innovative flooring products for flooring retailers, home builders, developers, floor installers, and home improvement and buying groups. DOMOTEX USA will be organised and managed by Hannover Fairs USA (HFUSA), the US subsidiary of Deutsche Messe.
“Launching DOMOTEX USA in Atlanta makes perfect sense because we can offer industry players across the Midwest, Northeast and Southeast the chance to both visit exhibitors on the show floor and to tour the area’s manufacturing facilities,” said Raymond Bianchi, vice president, Events and Business Development at Hannover Fairs USA.
DOMOTEX USA is an extension of Deutsche Messe’s worldwide portfolio of flooring events. With its premiere in February 2019, DOMOTEX USA leverages the power of the DOMOTEX global brand in North America, complementing the floor covering shows in Hannover, Shanghai and Turkey.
“With the introduction of DOMOTEX in Atlanta, we will showcase residential flooring innovations from the centre of North America’s floor covering marketplace, adding another vital Deutsche Messe event to our North American portfolio of shows,” said Larry Turner, president and CEO of Hannover Fairs USA.