New York Men’s Day Returns with Victorinox as Presenting Sponsor, Spotlights 10 Emerging Designers

• New York Men’s Day (NYMD), Presented by Victorinox, Celebrates its 22nd Season and Announces Dates, Partnerships, and Line Up for Spring/Summer 2025 Designer Collections
• Iconic Swiss Brand and Makers of the Original Swiss Army KnifeTM, Victorinox, Debuts as Presenting Sponsor of NYMD
• Sperry Returns as this Season’s Footwear Sponsor as well as Hilldun Corporation
• Taking Place over Three Floors of Studios at Location05 and Daylight Studios, the 22nd season of New York Men’s Day will showcase ten brands/designers

Celebrating its 22nd season, Agentry PR is excited to announce New York Men’s Day (NYMD)’s bi-annual menswear collective, presented by Victorinox, on Friday, September 6th  . Sessions will be held from 10:30am to 12:00pm ET and 4:30pm to 6:00pm ET.

Returning to Location05 and Daylight Studios, located next to Hudson Yards, NYMD will occupy three floors once again, spanning seven different studios showcasing ten talents and sponsors for the day. This season, New York Men’s Day will inaugurate three new emerging brands and seven returning designers.

“We are proud to support New York Men’s Day as the title sponsor for the SS’25 event. Victorinox is built on quality, functionality, innovation and design and we’re thrilled to support initiatives that champion creative talent and bring emerging brands to the forefront. We are excited to welcome guests into the world of Victorinox, and unveil a fun and imaginative design project and social activation with the ten gifted designers, alongside our latest collections of travel gear and timepieces,” says Ulrich Wohn, President of Victorinox North America

Conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature ten designers collectively. Each participating designer will present in their individual studio space designed to highlight the label’s identity and inspiration. Taking place simultaneously over two-hour periods, five brands will present in the morning session and five in the late afternoon. The format of showcasing all presentations at the same time creates ease of flow for media, buyers, influencers and VIPs, allowing them to move through studios and spend time with designers as their time allows.

Participating designers include (in alphabetical order by brand)

• A.Potts (genderless)
• Clara Son (menswear)
• Earthling VIP (menswear)
• of — nothing (unisex)
• Sermon Series (menswear)
• Sivan (menswear)
• Stan (menswear)
• Tarpley (menswear + womenswear)
• Terry Singh (menswear)
• The Salting (genderless)

Returning as footwear sponsor, Sperry, the legendary American heritage footwear brand will be celebrating their heritage and showcasing classic styles including a range of boat shoes, CVO sneakers and Captain’s Oxfords. Sperry will also be launching a collaboration with the Tampa-based retailer Fresh Rags, with a capsule of two updated boat shoe styles.
Hilldun Corporation will also return as a sponsor for the 22nd session of New York Men’s Day. “We’re excited to partner with New York Men’s Day for another season. The event provides a platform for designers who contribute to the future of this industry, something that we at Hilldun Corporation champion and find the importance in supporting,” says Gary Wassner, CEO, Hilldun Corporation.

Other sponsors include luxury haircare brand Oribe Hair Care, who is providing products and teams. Augment will provide make-up teams and products for designers to use on models during their respective presentations.
Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day.

“We are excited for our roster of returning and new emerging talents showing during the September edition of New York Men’s Day,” said Hawker. “We are thrilled to bring back STAN, A.Potts, and Clara Son who all took a hiatus from showing with NYMD last February, introducing three new brands (Earthling VIP, of – nothing, Sermon Series), and support the return and growth of past NYMD brands including The Salting, Sivan, Tarpley, and Terry Singh. We continue to make our platform a voice and place to bring attention to emerging talents and designers to the community. With the range of brands showing menswear, womenswear, genderless, and unisex collections, we are able to commit to our mission with the help of our sponsors, friends, and industry.” said Hawker.

ABOUT NYMD

New York Men’s Day (NYMD), is a bi-annual collective fashion initiative intended to help nurture emerging talent and consolidate the showing of contemporary menswear and gender fluid collections. Each season, NYMD features a collective of menswear or gender fluid brands in a group presentation format over two-hour periods. The format of showcasing multiple presentations at the same time will create ease of flow for media and buyers, allowing them to move through the studios at their own pace. NYMD was founded in 2014 by Agentry PR, and is now in its 22nd season.

ABOUT VICTORINOX

Victorinox AG is a worldwide operating family business, which today is run in the fourth generation. The headquarter of the company is located in Ibach, canton Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener I set up his cutlery business back in 1884 and, a few years later, designed the legendary «Original Swiss Army Knife».

Meanwhile, the company produces not only the world-famous pocket knives, but also high-quality household and professional knives, watches, travel gear and fragrances. In 2005, the company took over Wenger SA in Delémont. The Wenger pocket knives were integrated into the Victorinox range in 2013, so that the Wenger product portfolio today consists of watches and travel gear. Products are available online, in own stores as well as via a widespread network of subsidiaries and distributors in more than 120 countries. In 2022, the company with its more than 2200 employees generated sales of CHF 427 million.

ABOUT HILLDUN CORPORATION

Since 1958, Hilldun Corporation has provided Accounts Receivable and Factoring services to businesses based on both purchase orders and invoices. Over the years, some of the iconic brands Hilldun has worked with include Tommy Hilfiger, Betsy Johnson, Marc Jacobs, Alexander Wang, A.L.C., Golden Goose, Amiri and hundreds of others.

ABOUT SPERRY

Sperry was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry. From the invention of the world’s first boat shoe, Sperry is now a global footwear brand that is fully rooted in the history of American style. A division of Authentic Brands Group / Aldo Group , Sperry continues to craft the footwear for life’s memorable experiences on, off and by the water. Available at better specialty stores, Sperry retail stores and online at Sperry.com. www.sperry.com

ABOUT ORIBE HAIR CARE

Since 2008, Oribe Hair Care has set the standard for hair care within the prestige category. Blending award-winning packaging and its signature Côte d’Azur fragrance, the collection is designed with talented hairdressers, sophisticated salons and discerning customers in mind. Represented in more than 40 countries, Oribe Hair Care has become synonymous with best-in-class product performance and technical education, sparking deep connections with its consumers. These are the products of the hair-obsessed.

ABOUT AUGMENT

Augment co.,ltd. a hair and make-up agency and shooting studio managed in Ebisu, Tokyo. Managing a hair salon called “Sinden” in Harajuku, Tokyo. Management of various artists, casting, design planning, and event planning. We are in charge of hair and make-up in the back stage of the Paris and NY collection.

ABOUT A.POTTS

Aaron Potts was born and raised in Detroit, MI to a working-class family with roots in the American South. A childhood filled with church, weekend fishing trips, going to work with his carpenter father and shopping with his dress-loving mother would shape his future view of art and design. He discovered fashion in high school and never looked back. He attended Parsons School of Design and held internships with Marc Jacobs, Tracy Reese and Donna Karan before embarking on an international career designing for Emanuel Ungaro, Ellen Tracy, Escada, Tamara Mellon, Badgley Mischka and others.

In the spring of 2019, he launched the passion of his life, A.Potts. Through a lens of what he calls “EVERYDAY EDITORIAL”, A.Potts embodies his embrace of creativity and usefulness – pieces that are as special as they are practical, designed to address the needs and wants of busy creatives. This street-ready & runway-worthy collection fuses utilitarian details with couture volumes, executed in modern, yet practical fabrics.

The collection is an expression of Aaron’s love of beauty that unites and celebrates people of all races, sizes, ages and gender expressions. The unifying factor is the collective spirit of artfulness, chicness and self-exploration. A.Potts is inspired by Black history, classical Japanese design, utilitarian gear and the creative souls in the A.Potts tribe.

A.Potts has had the honor of winning the FGI Award for Best All-Gender design in 2020, was chosen as a “Paradigm Shifting NYC Designer” by Harper’s Bazaar, had a look featured in the Met Museum’s “In America: A Lexicon Of Fashion” and has been seen in Vogue, the NYTimes, Harper’s Bazaar, L’Officiel, Paper and other influential publications. A.Potts can regularly be seen on influential culture creators such as Janet Jackson, Queen Latifah, Lauryn Hill, Jacob Elordi, H.E.R., Usher, Machine Gun Kelly, Ciara, Billy Porter, Angela Davis, Deon Cole, Joel Kinnaman, Amy Sherald, Chloe Bailey, Monet Xchange, Carol AIt, Robin Thede, Jill Scott, Questlove and many other artists from the worlds of dance, art, entertainment and writing.

ABOUT CLARA SON

South Korea born menswear designer Clara Son launched her New York City based label in 2020. She studied the BFA fashion design program at Parsons The New School for Design, and finished her MFA fashion design program at Fashion Institute of Technology afterwards. She always seeks designs that have never been seen before to stay away from fast fashion, and to combine classic aspects with innovative designs.

Inspirations are drawn from personal feelings, nature and art, and she explores her spontaneous ideas with profound research on the given subject. Aware of the unconventional style behind her works, the wearer will be embracing meaning behind the collection, not just wearing a piece of clothing that has no purpose. The designer considers both sides of men’s masculinity and vulnerability, ultimately providing post-genderism in her elegant and minimal design, as her collections have shown.

ABOUT EARTHLING VIP

At Earthling, we, Earth and Nicholas , both 27 and originally from Minnesota, believe strongly in always evolving and moving forward. “Vision in Progress,” which sums up our move from a small town to a big city, Los Angeles right after high school to chase our dreams. Our backgrounds in dance and the arts have really shaped how we think and create, mixing old traditions with new ideas. Keeping innovation at the forefront of our brain. “Student of the game, Being of the earth.”

We started Earthling because clothing has always spoke to us, growing up through the lens of the dance community clothing is just as important as the moves, “you look good , you feel good, you dance good“. On and off the dance floor clothing became the first thing you think about when you wake up and it sets your mood for the day, experimenting with trying to connect expression and feeling though clothing became our language, it because our conversation everyday, and next thing you know we are Knee deep in collecting vintage, and learning clothing though touching millions of items, getting an in-hand feel for quality, fabric, and construction. Early on around 2017 we started to sell vintage to friends, then that led to flea markets and quickly we started our first “showroom” out of our living room in a two bedroom apartment.

At this point we realized we were deeply in love with clothing in all facets. And decided to risk it all during the pandemic in 2019 we spent the little money we had saved up to move into our first official showroom space. Wanting to expand the experience for the supporters. We grew a strong foundation of people that trusted our taste level and wanted to purchase the items we hand-selected.

This love grew into a big dream to create new things in fashion, using what we know about classic looks through vintage, and trying out new ways to introduce clothing. Stepping into the world of luxury design in 2022 we dropped our first collection. We want to bring something different to fashion, something that has the same feels as a classic, but at the same time it’s fresh and new.

We think of our clothes as more than just something to wear; they are pieces of art we’ve carefully made. Each one shows our promise to go beyond what’s usual in fashion while still celebrating its deep roots. Our love for the energy of hip-hop and our experiences in the dance world fuel our creativity, mixing the old stories of movement with new ideas. Our clothes tell a story, connecting the past and now, tradition and new ways, in a big celebration of life itself, and of all our journeys together.

Earthling is all about endless possibilities, we have no formal fashion training, and we believe there’s no 5 limit to what we can imagine. We invite everyone into a world filled with creativity, a place that celebrates not just where we’ve been but also the endless possibilities ahead.

ABOUT OF — NOTHING

of — nothing is a continuation of my meditative and contemplative practices, extending that space through designing, developing, cutting, sewing, and presenting clothes. It precipitates from clouds of ideas from a wide range of fields, paired with the recognition of a missing center. The name is in part a reference to this practice, and it is a half truth. When something is made of nothing, it is of everything.

ABOUT SERMON SERIES

Santanna “Saint” Hayes is a lifelong creative whose creative journey began in middle school in the late ’90s with his passion for photography and Photoshop. Despite pursuing a fulfilling 15+ year career in counseling and social work, where he ascended to executive leadership roles, photography & creativity remained a steadfast passion. Taking a bold leap into entrepreneurship, Saint fully embraced his creative calling, achieving notable success in photography, television, and film. His work has been featured on several platforms, including CNN, Good Morning America, Essence, Rolling Out, Madame Noire, InStyle, and Allure. Beyond photography, Saint has produced two documentaries and a full-feature film.

Building on years of fashion, beauty, and lifestyle photography, Saint co-created the men’s fashion brand Sermon Series with fellow designer DeKylen Tormier. This venture was a natural progression after a successful photo campaign they collaborated on in 2021. Saint has spent the past three years immersing himself in the fashion world, primarily in Paris and New York. Sermon Series, a sustainable, luxury men’s brand, is a fusion of spiritual truths and the boundless canvas of fashion, a testament to Saint’s innovative & creative spirit. The brand also pays homage to his late father, Pastor Stanley Hayes I., whose spiritual teachings deeply influenced him. Sermon Series unveiled its first line (FW24) at Place De Vosges in Paris, France on February 28th.

Santanna continues to explore and expand his creative and entrepreneurial endeavors, leaving a mark of inspiration and achievement in every field he touches.

Deklyen Tormier

De’Kylen Tormier’s journey into the world of fashion began during his pursuit of the American dream, earning a bachelor’s degree and a master’s degree in higher education. Despite his academic success, Tormier realized that education alone did not guarantee access to the American dream, leading him to seek a life of creative expression.

In 2015, after completing his master’s degree, Tormier moved to Los Angeles to pursue a career in acting, attending an acting bootcamp. His exploration of the arts eventually took him to Atlanta, Georgia where he delved into photography, painting, and fashion. Fashion, in particular, captivated him, partly due to his family heritage—his great-grandfather was a tailor, and his great-grandmother was a seamstress.

Gifted a Singer sewing machine, Tormier was determined to master the art of fashion design, including the skills to cut, sew, and create his own clothing. He began designing one-of-a-kind pieces for himself and others. In 2019, Tormier launched his own clothing line, “I AM THAT I AM,” which reflects his deep connection with God and the inherent greatness within everyone. During a creative discussion with photographer Santanna Hayes on the set of a photoshoot campaign for his brand, a new project was envisioned. In 2022, he partnered with Hayes to create the “Sermon Series,” a menswear brand that embodies a spiritual journey through fashion design.

The collection focuses on creativity and spiritual symbolism, aiming to help individuals express their spiritual journeys through fashion.
Tormier’s passion for fashion is deeply rooted in his desire to blend artistry and spirituality, creating garments that tell a story and resonate on a personal level.

ABOUT SIVAN

Jack Sivan is a sustainable menswear designer whose work is inspired by traditional tailoring. He is passionate about the craft of garment making, menswear and its expanding definition, and sustainable manufacturing, which he believes is inherent in good design.
Jack’s roots as a designer began with a childhood love of art.

Growing up in Boston he had the freedom to pursue a variety of arts before finding fashion. Inspired by historic Saville Row and Neapolitan tailoring traditions, Jack fell in love with men’s suiting. As a teen he taught himself how to sew and created an upcycled bowtie company. He went on to receive a formal arts education at the Rhode Island School of Design and holds a BFA in Apparel Design and a minor in Sustainability Studies.

Jack’s career took him through a range of creative labels before began his own. His brand, Sivan, began with bespoke garments for a dedicated clientele. He is currently working to expand his brand’s scope, creating a ready-to-wear line centered around his twin passions, sustainability and tailoring. Jack is dedicated to making pieces that clients are excited to wear everyday and will stand firm to the test of time. Jack lives in Brooklyn with his fiancée, guinea pigs, and three sewing machines.

ABOUT STAN

Stan crafts luxury menswear by transforming antique textiles and sustainable deadstock fabrics into bespoke and ready-to-wear collections. Based in Los Angeles, Stan blends global heritage with Southern California’s laid-back sophistication, creating garments that carry the stories of history into the vibrant present.

ABOUT TERRY SINGH

This moment in time is our breakthrough. We are redefining what it means to be masculine, breaking free from outdated norms. Natural changes, technology, and social communication are all playing their part in this evolution.

Terry Singh is leading the way, embodying a freedom he found through deep self-reflection. By realizing that his thoughts were only in his head and not in others’, he freed himself from the influences that once shaped his beliefs.

He sees each of us as unique individuals, yet part of a larger whole, like leaves on a tree.
This vision celebrates a world where expression, individuality, and unity coexist beautifully.

ABOUT TARPLEY

Tarpley Brooks Jones, a native of Nashville, TN, embarked on a transformative odyssey that carried him from the farmlands of Tennessee to the vibrant world of Art School in Chicago. It was there that he discovered the profound spirituality of Buddhism, and ignited a passion for fashion design that would shape his destiny.
Driven by a profound mission, TARPLEY aspires to harness creative energy as a force for spreading consciousness and positivity. Fashion became Jones’ chosen canvas to embark on this extraordinary quest.

Over the past eight years, Jones has meticulously crafted his unique designs, initially experimenting with a streetwear brand in LA before establishing his eponymous label in 2022. TARPLEY is a contemporary fashion brand specializing in garments created with innovative technologies. It seamlessly blends avant-garde design, groundbreaking materials, and impeccable craftsmanship to produce astonishing clothes that resonate with a compelling brand energy.

Operating between New York City and his cherished hometown of Nashville, Jones envisions establishing production facilities and the brand’s headquarters in both cities. This dual foundation, rooted in each location’s distinct values, forms the bedrock of TARPLEY. It represents a harmonious union of practicality and idealism, intertwining a mission and a vision. This mission goes beyond the mere creation of captivating fashion; it is a commitment to propelling our world towards sustainable energy practices. The vision is to transcend the boundaries of fashion by utilizing creative energy to foster consciousness and spread positivity.

Embracing the diverse voices of America, TARPLEY symbolizes family, fashion, and freedom. Infusing Buddhist principles throughout their brand, they aspire to inspire compassion and mindfulness beyond the realm of fashion.

ABOUT TERRY SINGH

New York City designer Terry Singh is reshaping how the world views masculinity. Through freedom, luxury, and peace, Singh desires to diminish society’s utopia on how a man should look and feel. After a trip to India, Singh has reached the realization that tranquility regardless of the rules around you is the

best way to achieve your high self. This trip was so life-changing that it inspired the designer to recreate this liberated feeling all through a skirt.
“I was inspired by the freedom of wearing a dhoti because it flows and it also kind of took me to that space,” said Singh.

On this trip, he learned the purpose of living life through his own eyes in terms of what it meant to be a man playing by your own rules. Once he returned to New York City, it opened new perspectives for the designer as he embarked on a mission of reclaiming his masculine agency.

He did this simply by continuing to rock his dhoti. His hope is to shift the culture by incorporating Indian culture into a new space. According to Singh, the dhoti is a symbol of his transformative experience and how we come into ourselves over time.
The dhoti is a garment typically worn by Hindu men. The motivation behind his latest collection presented at Fashion Week took a refined yet elegant approach. He worked with the best clothes from Paris and Italy.

While designing, Singh always makes sure to keep some masculinity in the piece. However, he constructs it in a way that is evolutionary so that the viewer can capture the uncomfortable versatility. Terry Singh is a free man living his best life during times where conformity is the new norm.

ABOUT THE SALTING

Michael Ward and Manel Garcia Espejo have combined their years of learnings and experiences from some of the world’s most iconic fashion houses, deliberately embracing a fresh mindset. offering finely crafted clothing for all, the salting collaborates with european mills committed to sustainable standards and practices – an evergreen collection produced in america.

Michael Ward graduated from Parsons School of Design in New York and has worked for the likes of Burberry & Diane Von Furstenburg.

Manel Garcia Espejo graduated from the London College of Fashion and has worked for Calvin Klein collection/Francisco Costa & 205 west 39th/Raf Simons.

The pair combine their wealth of experience from prestigious fashion houses, infusing an authentic design approach fueled by their passion for craftsmanship and storytelling.

the salting is the proud recipient of the 2024 fashion group international rising star award for ready-to-wear. The collection was recently featured by the CFDA and the St. Regis at Pitti Uomo Florence for 2024.