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German skiwear company Bogner adopts Centric PLM

Bogner, the leading German skiwear and outerwear company, has successfully gone live with Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

“Bogner’s growth and expansion into new product categories over the years generated unmanageable amounts of data, and it became difficult to get a clear picture of what was happening with products in development,” said Stephanie Eibich, brand intelligence at Bogner in a company press release. “We didn’t have a PLM or PDM system before, so our processes lacked transparency. Product information was scattered between our ERP system, emails and word or excel documents. It wasn’t efficient or user-friendly, because people didn’t know where to find information and the product development team couldn’t collaborate effectively.

“We finally decided on Centric PLM because it has out-of-the-box functionality and can connect and standardise our operations across a variety of areas, including design, merchandising, materials management, sourcing and sales. It’s a modern, web-based system. As our designers use Adobe Illustrator, the Adobe Connect function in Centric is very important.

 

“We had a big team from Centric working with us on this project, as we decided to deploy all modules at once and we have a great relationship. They are always available to answer questions. There’s a vision in Bogner of how we want to build the company and the team from Centric has worked with us to configure a PLM solution that supports our future,” added Eibich.

A large number of Bogner’s employees in Germany now use Centric PLM in their day-to-day work.

 

“We are delighted that Bogner’s Centric PLM project is already reporting significant benefits,” said Chris Groves, president and CEO of Centric Software. “Bogner is a legendary German skiwear and luxury brand, renowned for its quality and heritage. It is a pleasure to work with the Bogner team and partner with them on their digital transformation.”

Bogner was founded in 1932 by champion skier Willy Bogner Sr and his wife Maria. The Munich-based ski apparel company was successful from its early days, outfitting the German ski team in the 1936 Winter Olympics. Today, Bogner is renowned for its high-tech skiwear for professional and leisure skiers as well as luxury winter apparel lines.

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