European brands to steal the show at Intertextile Shanghai

European brands are set to steal the show at the upcoming Intertextile Shanghai Apparel Fabrics show in China, one of the leading apparel fabric and accessories exhibitions in the world. The show that provides an excellent opportunity for overseas suppliers to build stronger relationships, will be held from March 14 to 16, 2018 in Shanghai, China.

SalonEurope will show a range of products across the whole textile spectrum on offer. Celebrating its 100-year anniversary this July, Alumo has undertaken a complete refresh of their brand, highlighting the character of their mill in Appenzell, Switzerland that has deep roots in the local textile industry. This edition, they will showcase a renewed collection of luxury shirting fabrics with intricate designs and added functions such as natural stretch and wrinkle-free, and a newly enlarged, never-out-of-stock ‘Sartorial’ collection.

Hatfil Tekstil Isletmeleri, a Turkish-Italian joint venture, will offer a huge range of yarns including eco-friendly options such as organic, BCI and fair trade yarns, as well as cotton, Tencel, Amicor, bamboo, cashmere, modal and other varieties.

Hohenstein Textile Testing from Germany will show testing services, Oeko-Tex services and certifications, the Hohenstein Quality Label, and more, at the expo. Ricamificio Paolo Italy SpA, an embroidery manufacturer, will show a new technique using very thin embroideries to produce a lace-like effect, which can also be customised to the customer’s requirements in no more than four weeks. Teseo Tessitura Serica Di Olmeda SpA (Italy), will display their summer 2019 collection, inspired by the natural elements with increased attention to sustainability with GOTS-certified bio silk and eco-friendly yarns.

Ten leading global viscose producers in China have come together to form the Collaboration for Sustainable Development of Viscose (CV) to promote the sustainable sourcing and responsible production of viscose. These 10 producers collectively account for over 50 per cent of the world’s viscose staple fibre production, and have partnered with two trade associations to adopt a sustainability roadmap for the viscose industry.

The CV collaboration will make its debut appearance in the fair’s All About Sustainability zone, where visitors can learn more about this initiative, as well as sustainable developments in the Chinese textile industry. Apart from an educational programme and garment display area, the zone will also feature a number of exhibitors other than CV.

While digital printing is rapidly gaining traction in the global textile industry, this is especially so in China due to its potential to reduce pollution during the production process. Amongst the exhibitors looking to take advantage of this in the fair’s new Digital Printing Zone is MS Italy, a market leader in the development of innovative digital ink-jet printing systems and associated consumables, which serves the high-end, roll-to-roll textile printing and specialty material markets. Also exhibiting is Digitex, which will introduce the latest digital- and inkjet-printed natural and manmade fabrics.

The Fast Fashion and Digital Printing Application Forum will feature sessions on fast fashion technology & trends and digital printing applications. These will be followed by a series of discussions on topics such as flexible supply chains, business opportunities created by digital printing and IP protection.

The forum will also include a presentation on the findings of a six-month study conducted by Fashion Print, a Chinese publication, for which they visited hundreds of textile companies, printing and dyeing enterprises, as well as their suppliers to produce a research paper on the digital textile printing market and technology.