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Class shows smart values at Denim Premiere Vision

Class shows smart values at Denim Premiere Vision

Supporting and spreading circular economy approach with its smart innovation, Class, the leading eco-material hub, showcased its denim solutions belonging to its premium partners at the two-day Denim Premiere Vision. It was a display of new generation values where performance and sustainability completely aligned and defined new standards.

Marking its very first presence at the trade show in Milan, Roica focused on its world premium sustainable stretch offer and key partnership with Candiani. Roica & Candiani partnership shared vision, aligned mindset and DNA that revealed a common deep commitment to reach a new level of innovation that embodies responsibility with amazing look and touch.



Continuing with the special Roica and C&A cooperation, the brand showed its denim equipped with another unique Roica premium sustainable stretch solution. The Roica V550 which boasts the Cradle to Cradle Certified Gold Level for material health product and ingredients certification. Asahi Kasei is a partner of C&A for the launch of this world-leading programme for responsible denim. The project perfectly echoes and matches the Asahi Kasei mission to create products that deliver better value with values.


Roica owns an important portfolio of innovations dedicated to contemporary consumer, but in occasion of Denim Première Vision, the company decided to focus on its responsible commitment and latest developments, sharing the amazing results achieved.

Eileen Fisher, known for her timeless ethical and responsible fashion collections showcased Renew, a new concept in being circular by design at Denim Premiere Vision. The brand takes old Eileen Fisher garments and upcycles or re-engineers them into bespoke designs.


Class CEO Giusy Bettoni engaged the participants with amazing and contemporary subjects, where denim becomes smarter with many different expressions, interactions and brand new solutions dedicated to contemporary consumers. The talk covered a wide topic starting from new machinery solutions, going through contemporary fabric producers, new generation of fibres and dyeing and finishing unexpected management.

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