Fashion technology company Zyler has unveiled Zyler Go, a new website plug-in that enables fashion retailers to integrate virtual try-on functionality into their online stores within minutes, making augmented reality (AR) and artificial intelligence (AI)-powered shopping experiences easier to deploy.
Simplifying Virtual Try-On for Fashion Retailers
The new plug-in automates the integration process, allowing retailers to add virtual try-on capabilities with just a few lines of code. Once installed, customers can upload a headshot and basic body measurements to see how garments will look on them before making a purchase.
To enable the feature, retailers provide Zyler with images of models wearing the garments they want to offer for virtual try-on. Zyler’s team prepares the images for the platform, after which the virtual fitting experience becomes available directly on the retailer’s website.
According to the company, Zyler Go eliminates the need for complex technical integration, enabling fashion brands to quickly introduce immersive digital shopping experiences that can enhance customer engagement and improve purchasing confidence.
