Turkish Brand ebebek Bolsters Growth with Centric Retail PLM

ebebek, the Turkish mother-and-baby retailer, has selected Centric Software®’s Product Lifecycle Management (PLM) solution, marking Centric Software’s expansion into Turkey. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Based in Istanbul, ebebek covers all the needs of mother and baby with quality products, friendly staff, high service standards and affordable prices. ebebek sells clothing, food and drink accessories, skincare, toys and more through its e-commerce site and chain of 150+ stores across Turkey.

ebebek is growing rapidly, with the majority of growth coming from its textile department. The company needed a new system to support employees.

“Our staff faced challenges with their workload,” explains Alper Tekin, CIO at ebebek. “The system we were using didn’t suit our needs, so we wanted to adopt a PLM solution that would empower our teams and streamline internal product-related processes. We believe it is important to utilize the newest and best technologies to manage our organization effectively and make the right decisions quickly as to not slow things down.”

Centric Retail PLM impressed ebebek from the start and following a series of onsite demos, the company decided to invest in the solution.

“We chose Centric Retail PLM because it has a user-friendly interface and includes all of the modules we need to cover our business processes,” says Tekin. “When we saw the solution, we knew we didn’t want any other PLM. The decision was also thanks to Centric’s highly professional team who facilitated the process with their outstanding expertise and industry knowledge.”

As Tekin says, “With Centric Retail PLM, our goal is to manage a larger volume of sales while supporting our teams with innovative technology.”

“We would like to welcome ebebek as our latest partner in Turkey,” says Chris Groves, President and CEO of Centric Software. “We look forward to working with the ebebek team to build a digital foundation that will streamline operations as the company continues to grow.”

ebebek, which was founded by Halil Erdoğmuş to inform parents about infant care, continues to serve parents since 2001.

ebebek has set out to offer all kinds of information, services and friendship to the families who are considering having a baby, expecting a baby and/or raising their baby. ebebek.com has been developed to ensure that the products needed in baby care are provided in a fast, practical and convenient manner. ebebek.com is Turkey’s first online store for baby products. Following the success of its website, ebebek has incorporated physical retail in its business by applying the ‘click to brick’ model, which can be quite rare in the sector.

ebebek is an organization that strives to ensure happiness for babies and their families with the understanding that it’s not just about the physical needs, but about the overall wellbeing. ‘Babyology’ is the science of understanding and explaining the baby. Therefore, ebebek does not consider its employees salespeople nor does it call them sales consultants; ebebek sees them as ‘babyology’ experts who share their expertise and knowledge.