Sleep myths, corona fatigue and sustainable hotel room concepts of tomorrow: coinciding with the German Day of Sleep on 21 June 2022, the Heimtextil Conference “Sleep & More” will begin and provide bed dealers, retailers and hospitality decision-makers with answers to the megatrend “healthy sleep” over three trade fair days in Hall 3.0. In addition to the latest findings in sleep research, numerous keynotes will also highlight important issues concerning the green future of the hotel bed.
What is the secret of good sleep? And which textile furnishing solutions, sustainable materials and bedding contribute to the quality of sleep at home and in hotel rooms? From sleep myths and scientific facts on post-corona sleep to tracking technology, this summer renowned sleep and hotel industry experts will be providing decisive impetus at the Heimtextil Conference “Sleep & More” in Hall 3.0.
The German Sleep Day on 21 June marks the start of the conference, which will be held on the first three days of this year’s Heimtextil Summer Special. As a national day of action in Germany, Sleep Day was launched in 2000 on the initiative of the “Tag des Schlafes e.V.” association and annually raises awareness on the importance of sleep and its impact on the quality of life.
Markus Kamps, sleep consultant and founder of “Schlafkampagne,” opens the conference on Tuesday at 1 p.m. with a presentation on sleep myths, and on the following day provides important guidance on how to get back to a rested sleep during and after the pandemic. Dr. Hans-Günther Wees of the German Society for Sleep Research and Sleep Medicine will share the latest research findings – considering the pandemic’s influence on global sleep habits.
The Sleep & More speaker setup also includes Carsten Schmid of Brainlit with insights into the importance of biocentric lighting during the day and evening. And Jens Speil from MyCircul will present the latest approaches in the use of tracking gadgets and the importance of regularity in sleep and apnea screenings.
On Wednesday, visitors can look forward to a panel highlight: sleep consultant Eva Bovet from Betten Raab, managing director Thaela Schlosser from Feder & Bettenfachgeschäft and Markus Kamps will discuss how both bed specialists and retailers can tap into new target groups through the successful use of podcasts and win customers via auditory content formats. These and other keynotes will make the Heimtextil Conference “Sleep & More” the place to go for representatives of the bedding trade, who can expect a top-class program of lectures, discussion rounds and product presentations.
Sleep & More: New format builds a bridge to hospitality and sustainability
In addition to consulting and product offerings for the bedding trade, the new concept format “Sleep & More” also provides valuable orientation for hotel industry decision-makers and sheds light on hospitality trends, particularly from the perspective of sustainability: How can mattresses be part of the circular economy? And what will the sustainable hotel room of the future look like? Hospitality and sustainability experts will pool the collective knowledge of the industry and provide visitors with inspiration and impetus for their future actions.
Bed expert Jens Rosenbaum from Swissfeel Germany, for example, will bridge the gap to the hotel industry in two keynotes and show how the sustainability potential of the hotel bed can be leveraged and how associations and the industry are working on solutions for a green future of hotel rooms. Hotel industry expert Julia von Klitzing from the Hotel Competence Center looks at the hospitality industry from the perspective of generation z and provides important insights into how tomorrow’s target group envisions their stay in hotels.
A complete overview of these and numerous other speakers can be found on the Heimtextil website under “Themes & Events” from April 2022.
The Heimtextil Summer Special will take place from 21 to 24 June 2022.