Europe’s leading trade event for the lifestyle sector will showcase major innovations for the coming seasons.
The lifestyle trade fairs at IFEMA Madrid: Intergift, Bisutex, Madridjoya and MOMAD, to be held simultaneously from 13 to 17 September at IFEMA MADRID, and will be a launch pad for new trends in furniture, decoration, gifts, fashion jewellery, accessories, fine jewellery, watches and fashion.
Seven halls on the Recinto Ferial will house this magnificent multi-sector event, which welcomes thousands of retail trade professionals twice a year to see the latest innovations and trends in all the lifestyle sectors.
Intergift, the International Promotional Gift Trade Fair, is a major sales showcase for decoration and gifts in Spain and Portugal. All the new products in the Home&Deco and Gift sectors will be found in Halls 3, 5 and 7. Meanwhile, Bisutex, the International Jewellery and Accessories Fair, will be in Hall 4 to present new fashion jewellery, accessories and travel items, full of colour and design, for the coming Autumn-Winter season.
Hall 6 has been allocated to Madridjoya, the trademark trade fair for the jewellery, watchmaking and silver smithery industry, and will be packed with elegant proposals and timeless lines of haute jewellery, silver jewellery and similar industries. At the same time, the Cash&Carry sector will take over Hall 1. MOMAD, the International Footwear and Accessories Trade Show will be located in Hall 8 and will be a meeting point for fashion trade professionals.
The lifestyle sector will meet again with a comprehensive offer of furniture, prestigious decorative products, fashion jewellery, watches, fashion, footwear and accessories to drive new business opportunities, stimulating and improving the experience for national and international trade visitors and generating synergies among these sectors that share so much in common.
This new edition is back after two editions marked by an upward trend in visitor and trade exhibitor numbers. The last edition in February registered 12% growth compared to September, with more than 36,000 visitors from 89 countries.
The event will kick off on Wednesday, 13 September, with the official opening of Intergift, followed by Bisutex and Madridjoya on Thursday, 14 September. Then, on Friday, 15 September, MOMAD will begin a weekend of successful business activities