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Intergift, Bisutex, Madridjoya and MOMAD Set Trends for the Coming Seasons With New Fashions, Styles and Innovations

The September edition attracted more than 31,500 trade visitors to the four business events that showcased proposals from more than 1,500 exhibitors and participating brands.

Organised by IFEMA MADRID, these four trade fairs showcased the latest new furniture, decoration, gifts, fashion jewellery, accessories, fine jewellery, fashion, footwear and accessories.

Intergift, Bisutex, Madridjoya and MOMAD featured thousands of proposals and the best offers in furniture, decoration, gifts, fashion jewellery, accessories, fine jewellery, fashion, footwear and accessories from more than 1,500 companies and brands from 21 countries.

These data consolidate this ensemble of fairs as a commercial instrument for all their sectors, and on this occasion, offering more than 31,500 visiting professionals the possibility to make new contacts to do business, discover the latest trends, place orders, and launch new business synergies between customers and new suppliers in an environment conducive to business growth.

The keys to the proposals presented in these four events were marked by design, sustainable materials and adaptation of technology, all variables conducive to international trade and knowledge exchange.

In total, Intergift, Bisutex, Madridjoya and MOMAD occupied 7 halls at IFEMA MADRID, equivalent to 38,000 m2, on which the sectors of furniture, decoration, gift, fashion jewellery, accessories, fine jewellery, fashion, footwear and accessories were able to show all their proposals.

A great exhibition accompanied by a comprehensive lineup of activities and events Not only did this edition feature more participating companies, but also the programme of activities that was the perfect addition to the exhibition. This, together with the different events, was of enormous interest to professionals.

Speaker’s Corner at Intergift hosted fascinating presentations for the sector with topics such as the importance of lighting in shops, interior design as a generator of new business models, the trend for natural decorative elements, and even a tribute to Colombian craftsmanship with a catwalk show featuring artisans participating on the Artesanias de Colombia stand. The Gift

of the Year awards were also held. Organised by the Gift Fama Association, recognising the best companies in the decoration, eco-friendliness, table and kitchen, Christmas, original gift, packaging, candles and fragrances, and souvenir categories.

The other conference areas at these fairs were the Image Forum shared between Bisutex, Madridjoya and MOMAD, which hosted presentations on different topics of interest, such as new regulations, resource management, sustainability in the respective sectors and the inclusion of new tools for business improvement. Hall 8 also hosted the MOMAD Catwalk with more than fifteen firms, participants in Bisutex, Madridjoya and MOMAD, showing their new collections and trends.

On Saturday, it also hosted the first edition of Fashion Inspiration Day, a training session designed to improve, develop and expand business lines for professionals in the multi-brand retail sector. Other events were Km0 Moda and ETMad, offering proximity industrial proposals from a variety of fabric, textile trimmings and accessories manufacturers.

The Art and Talent space and the Futurjoya Forum were also held within the framework of Madridjoya. The first of these focused on training and Spanish jewellery, and the second was a meeting point for professionals in jewellery, gemmology and appraisal experts.

Within the framework of the celebration of the Year of Commerce in Madrid, the Commerce of Madrid promoted by the City of Madrid, COCEM, ACOTEX, HABITAT, the Jewellers Guild, silversmiths and watchmakers of Madrid and the Association of Shoe Merchants of Madrid, together with these four fairs, handed out awards to shops such as Universo del Hogar, El Danubio Azul, Alfaro 1926, Bombay Sunset, Cocinas Alve, Muebles Noel y José Luis Gutiérrez Muñoz, Calzados Schuhe, Calzados Marina and Calzados Pradillo, Farga 1988, Yague Joyeros and Roselin Joyeros.

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