Heimtextil, an international trade fair for home and contract textiles is planned to be held from January 12-15, 2021 in Frankfurt/Main.
However, as a result of uncertainties due to coronavirus, Treviracs will not take part next year. Trevira CS joint fair booth, where Trevira, its customers and partners presented their ideas had been a popular feature of Heimtextil.
“Messe Frankfurt has shown us its comprehensive hygiene concept and plans and there is no question that their plans fully meet health and safety requirements,” Trevira CEO Klaus Holz, said in a press release. “But at Trevira, we are also very much aware of our responsibilities. Our joint booth concept is not only on an extensive scale, but it is also built around the idea of communication. This makes it even more important that we consider the potential risks involved and how they could impact our customers, co-exhibitors, visitors and staff.”
Given the uncertainty as to how the situation might develop in the future, Trevira has decided it has no option but to withdraw from next year’s fair and postpone its participation in Heimtextil until 2022. This decision has been made in agreement with parent company Indorama Ventures PCL (Thailand), which has put stringent measures in place to keep its staff and customers safe. As a result, the concern and its subsidiaries are not currently participating in any trade fairs.
At the 2020 Heimtextil, Trevira exhibited together with around 30 of its major Trevira CS customers with a joint booth whose total floor area measured over 2,000 msq. The number of partners exhibiting alongside Trevira has increased steadily over the past three years, and the Trevira display, along with many of the newest flame retardant Trevira CS collections from its customers, has always been hugely popular at the fair, especially in hall 4.2, where it has continually attracted a very high number of visitors.
As a joint booth, it has benefited especially from the vibrant and positive discussions among visitors and exhibitors, together with the various events that accompany the display. Usually, these included a press conference and a party held at the new stand.
Trevira’s Heimtextil presence in the past three years has strengthened and expanded the position of Trevira CS as the leading brand for flame retardant home textiles.
“As a regular exhibitor at Heimtextil for many years, we found this decision extremely difficult. We greatly regret that we will not be able to bring our joint booth to Heimtextil next year. However, we plan to return in 2022 with a fair booth offering visitors and partners the high quality they have come to expect of us, with brand new ideas and measures in place to ensure its success,” Holz said.
