23rd Maroc in Mode 2026: Africa’s Leading Apparel Sourcing Exhibition
The 23rd Maroc in Mode (MIM) Show 2026, jointly organized by AMITH and CEMS-Global USA, is scheduled to take place from 3 to 5 November 2026 at the Foire Internationale de Casablanca Expo Center, Casablanca, Morocco. The event will once again bring together Morocco’s textile and apparel ecosystem with global fashion buyers, sourcing professionals, brands, manufacturers and innovators.
A Hub for Innovation and Business Opportunities
Held in the vibrant city of Casablanca, Maroc in Mode 2026 is positioned as one of Africa’s leading apparel and textile sourcing platforms. The exhibition offers a dynamic meeting point for industry professionals, manufacturers, designers, retailers and buyers from around the world to explore new sourcing opportunities, build partnerships and discover Morocco’s growing role in the global fashion supply chain.
As global sourcing strategies continue to shift, Morocco is gaining attention as a strategic nearshoring destination connecting Europe, Africa, the Middle East and the Americas. The official event platform highlights Morocco as a leading nearshoring destination and presents MIM Show 2026 as a response to the changing global sourcing landscape.
Diverse Exhibitions and Focus Areas
With a strong emphasis on nearshoring, sustainability, creativity and innovation, MIM Show 2026 will showcase Morocco’s textile and apparel manufacturing strengths across several key product categories.
Visitors can expect to connect with:
- Men’s wear manufacturers
- Women’s wear manufacturers
- High-fashion designer labels
- Original Design Manufacturing (ODM) suppliers
- Contract manufacturing companies
- Formal wear manufacturers
- Business wear manufacturers
- Denim wear manufacturers
- Casual wear manufacturers
The exhibition is designed to help buyers discover reliable Moroccan manufacturers and sourcing partners capable of supporting fast, flexible and sustainable fashion production.
Engaging Events and Learning Opportunities
In addition to the exhibition, Maroc in Mode 2026 will provide opportunities for professional networking, business matchmaking and industry exchange. The event is expected to attract global sourcing buyers, fashion brands, retailers, importers and apparel professionals seeking new partnerships in Morocco and Africa.
The show’s positioning reflects the wider transformation of apparel sourcing, where proximity, agility, supply chain resilience and sustainability are becoming increasingly important for international brands.
Highlighting Morocco’s Strategic Advantages
One of the key aims of Maroc in Mode 2026 is to highlight Morocco’s strategic advantages as a sourcing hub. The country’s geographic position provides quick access to European markets while also serving as a gateway between Africa, the Middle East and the Americas.
Morocco’s textile and apparel sector is supported by an established manufacturing base, skilled workforce and growing reputation for quality production. These strengths are increasingly relevant as brands diversify their sourcing networks and look for reliable nearshore alternatives to long-distance supply chains.
Fostering International Partnerships
As Africa’s leading sourcing show for textile and apparel manufacturing, Maroc in Mode 2026 plays an important role in strengthening international partnerships and promoting Morocco’s position in the global fashion value chain.
The event will unite Moroccan manufacturers with buyers, brands and sourcing teams seeking agility, proximity and sustainable production solutions. It is a must-attend event for professionals looking to expand business opportunities across Africa, Europe and global apparel markets.
Event Details
Event: 23rd Maroc in Mode (MIM) Show 2026
Date: 3–5 November 2026
Time: 10:00 AM – 6:00 PM
Venue: Foire Internationale de Casablanca Expo Center, Casablanca, Morocco
Organizer: AMITH – Association Marocaine des Industries du Textile et de l’Habillement
Joint Organizer: CEMS-Global USA
Website: www.mim.org.ma
