Hannover Fairs USA (HFUSA), the organizer of DOMOTEX USA, announced today that after careful and thoughtful consideration, the trade show scheduled for March 1-3, 2021, will be postponed.
The decision to postpone the 2021 edition of the show was based upon several factors, including the results of extensive market research as well as ongoing global conditions.
Read about: the original launch of the American flooring trade show in Atlanta.
Market Research Behind the Postponement
In the months following the 2020 event, an outside research firm conducted an in-depth market study including a survey and interviews with floor covering retailers, distributors and other flooring professionals (inclusive of previous DOMOTEX USA participants) intended to help the organization further understand the industry’s needs, with the ultimate goal of adding more value to the show experience.
“We were pleased with the research results, which indicated a continued need and desire for the DOMOTEX brand in the U.S.,” said Donna Busse, show director of DOMOTEX USA at HFUSA. “With this new insight, we look forward to using the remainder of 2020 and 2021 to develop a show that will incorporate strategic changes for an even better and improved experience for both exhibitors and attendees.”
Next Event Date and Location to Be Announced
“We would like to thank all stakeholders, partners and interested parties for your support of DOMOTEX USA and we look forward to welcoming you back at the next show,” Busse concluded.
The new date and location for the next DOMOTEX USA will be shared when available.
