Speaking at ITMA Asia + CITME 2024, Cornelia Buchwalder, Secretary General of Swissmem, shared her insights on the evolving dynamics of textile exhibitions and their significance in fostering industry connections and business opportunities.
Reflecting on the period before the pandemic, Ms. Buchwalder acknowledged a growing “exhibition fatigue” within the industry. However, she emphasized how the pandemic served as a reminder of their irreplaceable value. “You realize exhibitions are still important because they offer a unique platform to meet a lot of customers in a short period of time. There’s no other format, especially not a digital one, that can replicate this experience. Exhibitions are not just about connecting with existing customers but also about attracting new ones.”
Ms. Buchwalder noted that while exhibitions remain essential, the industry has become more strategic in its approach to participation. “There are many exhibitions in the market, and in the past, companies often felt obligated to participate. Now, I see companies making more deliberate decisions, focusing on the big, high-impact events where they see the best return on investment.”
Highlighting the diversity of global exhibition formats, she pointed out the opportunities offered by regional shows catering to specific markets. “Whether it’s in Turkey, India, Europe, Shanghai, or Singapore, each exhibition attracts a different audience, giving our members the flexibility to choose the most effective platform for their goals.”
Ms. Buchwalder also addressed the trend of companies pausing their participation in certain events, underscoring the importance of variety and timing in the global exhibition calendar. “Some of my Swiss member companies are not here this year because they decided to take a break for this edition. It’s about finding the right balance and ensuring that participation aligns with their business strategy.”
As the textile industry navigates an increasingly competitive landscape, exhibitions continue to play a crucial role in driving innovation, building networks, and supporting global business development. ITMA Asia + CITME 2024 once again provided a pivotal platform for leaders, innovators, and stakeholders to connect and exchange ideas.
