In order to carry out the decision-making and deployment of the provincial committee and the provincial government on the overall promotion of epidemic prevention and control, economic and social development work, the requirements of stable foreign trade work, the provincial trade promotion association organized the implementation of the provincial trade promotion association as the main body, the provincial trade promotion association system linkage, multiple channels go hand in hand, the year-round effective “Quality Zhejiang Virtual Expo” series of activities.
The lighting industry is one of the traditional advantages of Foreign Trade Industry in Zhejiang Province. China’s total exports of LED lighting products is 21.03 billion U.S. dollars from January to December in 2019, accounting for more than 20% of the global LED lighting market. Hangzhou, Ningbo, Taizhou, Wenzhou and so on are important production and exporting base of lighting products, Zhejiang Tospo Lighting, Yankon Lighting, Klite Lighting, Ningbo Horari and other enterprises are listed in 2019 China’s LED lighting products exporting enterprises TOP10.
Due to the global spread of COVID-19, the largest international lighting exhibition “2020 Lighting+Building” and the domestic NEPCON China 2020 (the 30th China International Electronic Production Equipment and Microelectronics Industry Exhibition) and other important exhibitions in the industry have been forced to cancel. Our province’s lighting enterprises foreign trade exports suffered a major blow.
In order to promote supply and demand docking, expand exports, it is proposed to organize this online exhibition. Zhejiang foreign trade enterprises are encouraged to carry out digital marketing, established new channels of communication between suppliers and purchasers, and help Zhejiang foreign trade enterprises to open up the global lighting and electronic equipment market in the face of the epidemic, and organize Zhejiang lighting enterprises to participate in activities.
This exhibition intends to use our group’s independent research and development of digital display platform “Fairsroom”. With interactive map design, exhibition scenes are set up online, we introduced the concept of booth floor plans and booth areas and perfectly integrated with offline exhibitions.