14th edition of SIUF to be held in April 2019

14th edition of SIUF to be held in April 2019

The 14th edition of the China International Brand Underwear Fair, also known as SIUF, will be held during April 19-21, 2019. The show will have a focus on the whole supply and distribution chain of intimate apparel industry with respect to fabrics, accessories, brands, production and solutions for intimates, swimwear, sportswear and lounge wear..

The exhibition, which has become the largest, end-to-end, one-stop trade show for entire underwear industry, is being organised by “Shenzhen Shengshi Jiuzhou Exhibition” and owned by “Tarsus Group”. Featuring 825 exhibitors and 150,000 industry visitors from 49 countries in 2018, SIUF is an important industry resource for intimate apparel professionals, distributors and retailers, suppliers, brand owners and designers of lingerie industry. The show is supported and endorsed by China Knitting Industrial Association, Guangdong Province Textiles Association, and Shenzhen Underwear Association.

Adapting the show’s content in line with consumer trends, the 2019 edition will include China’s most authoritative brand and distributor awards – the “Golden Dudou Awards”, lingerie and home wear design contests, trend forums, brand fashion shows and the “Supermodel Talent show”.

Convening over 650 brands, many with enlarged and upgraded booths, there will be many product launch and trends on display. Participating exhibitors include Invista, Lenzing, Muehlmeier, Eurojersey, Penn Textile Solution, and Toyobo as suppliers and EmbryForm, Ordifen, Aimer, Nubra, Cosmolady, Oleno, Sunny, and DE Ulife as brand owners.

Gber Hongkong, the children’s wear brand commented: “SIUF, as the must-attend annual event for the underwear industry, offers us great opportunities to expose our series products on this grand platform.” Yunshang Hangzhou, one of the most successful distributors in China, said: “SIUF is the most influential event in underwear industry. It is the signpost and education platform where individual professionals can learn about new brands, models, technology and fashion trends.”

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