More than 450 global brands showcased their innovative and exhaustive spectrum of baby care products and organic clothing among a rich array of other quality, technologically advanced products at the recent Children, Baby Maternity Expo (CBME) India. It offered business for manufacturers and sellers of baby products to connect, network and conduct business.
The three-day expo saw an enthusiastic participation from over 130 national and international exhibitors from 10 exhibiting countries such as China, Korea, Hong Kong, Australia, Canada, Germany, Japan, Singapore, Russia and Taiwan to name a few. The event was supported by key associations such as All India Association of Industries (AIAI), Indian Imports Chamber of Commerce and Industry (IICCI), Franchising Association of India and Licensing Industry Merchandisers’ Association (LIMA). CBME India witnessed a Korean Pavilion by Korea Federation of Clothing Merchant Federation & a Hong Kong Children Babies Maternity Industries Association (HKCBMIA) Pavilion.
Some of the key exhibitors include Artsana India Pvt Ltd – Chicco, Nobel Hygiene Pvt Ltd, Mitsui & Co. India Pvt. Ltd. – Merries, PUR Thailand, Tiny Twig Apparel Pty Ltd., Softsens Consumer Products Private Limited, NOVATEX GmbH, First Care India Private Limited – BuddsBuddy, Azafran Innovacion Ltd., American Hygienics Corporation, Mother and Babycare Inc. – Little Angel, Indify Ventures – OK Baby & BEABA, Maiden Distributors amongst others, who are showcase trending and innovative products catering to this niche industry.
“The childcare and maternity products market once considered as very niche is set for a big boom. With an increase in disposable income of parents, a change in their consumer habits, increased media exposure, awareness amongst women, online shopping and a renewed focus on child safety and well-being, this high potential industry which has a projected growth rate of over 17% (CAGR) till 2020 is now ready for a major growth spurt that will transform it into a thriving industry. We see the industry making a shift towards a more organised market from a then fragmented one. With structure come innovation and technology that has helped widen the market further,” Yogesh Mudras, managing director, UBM India, said.
“Unique initiatives like CBME India play a very important part to provide information and education as well as the inspiration to raise the bar for the children and maternity market. While the baby care and children products are evolving, an even greater potential exists for the maternity products segment that needs to be unraveled,” said Mudras.
In its quest to deliver unique and innovative value propositions to exhibitors and visitors alike, this year, CBME India 2019 comprised a number of salient features including power – packed knowledge sessions, seminars, discussion of new trends and various international pavilions to surge into the rapidly expanding and diverse retail sector in India.
The first day of the programme saw presentations and seminars by WGNS, the trend partner for CBME India 2019 that discussed kids fashion trends, toy trends and retail concept. Sessions by industry speakers included topics such as fast fashion impact on the kids wear market and how brands are adopting closed loop recycling to incorporate sustainability?
The last day witnessed a seminar on ‘Licensing of Kids Brands – Trends and Thoughts Triggers for Future Growth’ and hosted a panel discussion followed by a fashion show – Cool Kids Fashion India in association with Udaan that highlighted premium kids fashion accessories and clothing (age 0-14 years) from both well-known & emerging designers, brands and manufacturers. The topic of discussion for the panel was – ‘Changing Consumer Behaviour – Trends and Opportunities’. The event saw announcement of one of a kind initiative by UBM India – ‘IMP CBM Brands’ a bi-annual programme, which will be a nationwide quest for India’s most preferred brands in the children, baby and maternity products industry, and conferring on them, the exclusive privilege to license the prestigious ÍMP logo for all their marketing engagements, such as online campaigns, hoardings, merchandising, product packaging and advertising.
The expo featured a special licensing pavilion by Lima that fostered the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the Indian business community. The pavilion showcased various licensing opportunities with licensing experts to answer queries related to global brand licensing.