The event coincides with MBFWMadrid, Intergift, Bisutex and MadridJoya
Madrid, 27 May 2021. – Great news from MOMAD. The international fashion, textile, footwear and accessories fair returns from 17 to 19 September, organized by IFEMA MADRID, and does so with great enthusiasm in holding this long-awaited event.
The event will be held in hybrid format and will reflect the return to the face-to-face activity of a sector that has been greatly affected by the pandemic, but with hopes that this edition will be remembered for its good results.
A weekend dedicated to the fashion and accessories industry
MOMAD resumes the organization of its traditional autumn edition and does so to coincide with the holding of MBFWMadrid and the multiple events of Intergift, Bisutex and MadridJoya. This initiative will be carried out in order to generate the best business opportunities for both exhibitors and professionals, who will be able to find the largest offer of the lifestyle sector this weekend at IFEMA MADRID, including fashion, textiles, footwear, accessories, jewelry and decoration.
Thus, says the director of MOMAD, Julia González, “it is time for the sector to come together again and generate synergy. For this reason, we wanted to compile a great offer that weekend, which will undoubtedly make this event a benchmark event within and beyond our borders. We want MOMAD to be synonymous with leverage for growth and that is what we are working toward.”
In parallel to on-site participation, and with hybridization as a business strategy, MOMAD, alongside Intergift, Bisutex and MadridJoya, are promoting theLifestyle LIVEConnect digital platform, where business opportunities and synergies are guaranteed within what will be the largest professional lifestyle community, which will provide a significant digital audience of international scope.
Because it makes sense to return
As a sign of the great effort being made by IFEMA MADRID for the return to face-to-face events in September, the fair has developed a digital campaign to reach the heart of the sector. “Because it makes sense to return” is the result of the spirit and desire of an industry strongly requesting the reactivation of its businesses, showing that FASHION is perceptible in every sense, besides being present in every one of them.
MOMAD presents a campaign that seeks to excite, reach the heart and above all, raise awareness of how important is the fashion, textile, footwear and accessories sector in the daily lives of all users. Want to see the campaign? Visit the official website of MOMAD.
