Lectra has launched its ‘Fashion On Demand’ offer, empowering industry players to uncover business opportunities brought about by the strong demand for personalisation in the fashion industry. Facilitating the digital transformation of their industry, Lectra empowers brands and manufacturers from design to production, providing them with the market respect.
The company is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalisation process from product development to final cutting stages, Lectra said in a press release.
‘Fashion On Demand by Lectra’, based on Industry 4.0 principles, is a fruition of four years of R&D with a hundred-strong team of experts, as part of Lectra’s strategic roadmap announced in 2017. There will be a progressive global rollout starting from January 2019.
The digital revolution has prompted consumers to demand personalised products and experiences nowadays. This is an advantageous business model for fashion companies, as it allows them to accurately match supply with demand, and solve a host of problems that regular business models usually face. By simply knowing ahead of time what and how much their consumers want, companies can produce in precise quantities and avoid overstocking and markdowns.
In addition, as consumers pay upfront for their orders it improves cash flow for businesses. Fashion companies can use personalisation as a way to outshine their competitors and earn consumer loyalty, by offering one-of-a-kind products that make their customers feel exclusive.
‘Fashion On Demand by Lectra’, is a game changer for the industry. Drawing from 45 years’ experience of working with international retailers, manufacturers and brands, Lectra developed this offer to break down these barriers and empower fashion companies to meet the specific needs of their digitally savvy clientele with best-in-class solutions. ‘Fashion On Demand by Lectra’, available in the form of two packages, one dedicated to made to measure, and the other to customisation, is a turnkey solution that automates on-demand production right from order reception to production development stages and the cutting room. Companies can define the product customisation criteria and range for each item depending on the package (such as altering product characteristics for customisation and pattern adjustments for made to measure) and launch production processes right from the get-go, without interfering with their standard workflows.
This disruptive offer gives fashion companies a 360° view of the entire personalisation process, providing them with the visibility to streamline multiple production processes and manage complex individual demands from custom order to cut piece. Thanks to the supply-chain flexibility that companies gain with this innovative Lectra solution, they will be able to expand their product range and offer more variety, be it womenswear, menswear, or childrenswear, and appeal to a broader audience and jump on trends without interrupting their existing production processes. They will not have to waste time on consolidating and communicating information from one production stage to another. This ensures smooth process flows and hence, quick delivery times that can compete with those of standard products.