Kornit Digital, a leader in digital textile printing technology, is set to present the Kornit Fashion Week Tel Aviv 2021, from March 28-April 1, 2021.
With more than 40 fashion designers, the event’s core theme will highlight the collaboration of technology and fashion to achieve and elevate sustainable production and consumption practices globally.
The opening gala will be hosted by supermodel Bar Rafaeli, and Tel Aviv Fashion Week founder, Motty Reif.
As one of the preeminent platforms for innovation in the international fashion community, Kornit Fashion Week Tel Aviv will give observers great insight into the myriad ways technology empowers even the most demanding fashion designers to achieve sustainability without compromising their world-renowned quality, according to Kornit.
“A decade ago, I started Tel Aviv Fashion Week in order to promote our local talent internationally. For the past five years, we’ve been a driving force behind inclusivity in fashion, and now we are tackling the industry’s most pressing issue of our time and joining forces with Kornit in order to make production more sustainable, start-up nation technology meets fashion, to change the world together,” Reif said in a Kornit press release.
“For more than a decade, Kornit has led the charge for on-demand production, and our innovations ensure fashion designers can deliver brilliant designs, limitless colour combinations, the finest hand-feel, and unparalleled durability, all while changing the game with production practices that are simultaneously more profitable, more responsive to spontaneous and shifting demand, and more eco-responsible. I couldn’t be prouder to present an event that is widely recognised as a beacon for global movements and agendas and demonstrate how diversity and individual expression can be enriched and celebrated hand-in-hand with our shared vision of a more sustainable world,” Ronen Samuel, Kornit CEO said.
Kornit’s patented single-step process meets the on-demand needs of the fashion industry globally. Its processes and technologies are also safer and compounds eco-friendly benefits with water-based inks and fixations meeting rigorous retail standards for sustainability, the company said in a media statement.