Smithers Announces Agenda for Go Wipes Conference 2025 – A Must-Attend Event for the Entire Wipes Value ChainSmithers is excited to unveil the full agenda for Go Wipes Conference 2025, returning on 12–13 November 2025 as the premier event dedicated to the European and global wipes market. Now in its ninth year, the conference will once again bring together key stakeholders from across the supply chain — from raw material suppliers and nonwoven manufacturers to brand owners, retailers, and sustainability experts.
Held as a two-day, in-person event, Go Wipes 2025 will deliver a future-focused programme filled with insightful presentations, technical advancements, and data-driven forecasts. The agenda has been carefully crafted in response to continued industry feedback and the growing demand for innovation, regulatory clarity, and practical sustainability.
Key Themes on This Year’s Agenda
This year’s conference will focus on four core themes: market outlook and regulation, innovation in product development, consumer and retailer behaviour, and the evolving role of sustainability and digitalisation.
Highlights from Day One – Wednesday 12 November include:
- Market Outlook and Regulatory Updates
Featuring Philip Mango (Smithers) on global trends and Wes Fisher (INDA) on North American regulatory shifts
- Innovation Across the Wipes Lifecycle
Presentations include the introduction of powder-based wipes (O-PAC), sustainable enhancements via Lyocell toolkit (Lenzing), and smarter manufacturing (BW Converting)
- Consumer Behaviour and Circular Thinking
Insights from Ecowipes, Biedronka (Jeronimo Martins Group), Euromonitor, goodwipes, and Mintel will explore how user expectations and global trends are shaping product development and retail strategy
The day concludes with an open networking drinks reception — a unique opportunity to engage with the industry’s most connected professionals.
Day Two – Thursday 13 November will deep-dive into sustainability and digital transformation, with sessions including:
- Sustainability as a Business Case, led by Suominen Corporation’s EVP and CTO, Markku Koivisto.
- A Panel Discussion on greenwashing vs. genuine sustainability, moderated by Heidi Beatty (Crown Abbey), with expert voices from VTT and OrganoClick.
Why Attend Go Wipes 2025?
Go Wipes Europe is the only conference designed specifically to connect the full value chain of the wipes sector. Described by Amcor attendees as ‘Great to reconnect with the wipes value chain and learn about market evolutions of this category. Great presentations covering the needs and questions of the industry” and “an interesting place to meet with the whole supply chain of wet wipes and discuss the current state of our industry” by ecowipes.
With more speakers from leading organisations including, Fibertex Nonwovens, VTT Technical Research Centre of Finland, HARTMANN GROUP, Ashland, Albaad, and many more, Go Wipes 2025 offers access to the information and people shaping the future of the wipes industry.
Registration is now open.
To view the full agenda and book your place, visit: www.go-wipes.com
Smithers is the worldwide authority on the packaging, paper and print industry supply chains. They provide world-leading expertise and market intelligence and offer a range of testing services supported by comprehensive facilities in the UK and US. With over 80 years’ technical and scientific experience Smithers help clients around the world with their business and testing requirements.
