FESPA Middle East, the leading event in the region for the global print and signage industries, has unveiled a groundbreaking conference programme ahead of its second edition. Taking place at the Dubai Exhibition Centre from 20 to 22 January 2025, sessions will discuss the latest trends in personalisation, sustainability, new technology, and future visions.
One of the highlights of the conference programme is the FESPA Leadership Exchange (FLEX), which will make a welcome return and provide a platform for knowledge sharing, raising standards within the sector, networking, increasing transparency and business growth.
Taking place on the first day of FESPA Middle East, the opening session, Trends and Industry Insight Overview will be led by George Simonian, Dean of Applied Arts Faculty, BADR University, Egypt, who will share insights on the latest trends and strategies for businesses looking to stay ahead in a rapidly evolving landscape.
Other sessions forming part of the FLEX conference include The Exciting Future of Visual Communication, which will be delivered by Christian Duyckaerts, Past President & Asia Ambassador, FESPA, a deep dive into how to do business in Saudi Arabia as part of a panel of international experts, and the opportunities surrounding the burgeoning African market, led by Naved Hasan, Associate Editor, Africa Business Pages.
Bazil Cassim, Regional Manager (Middle East & Africa), FESPA, commented: “The FESPA Leadership Exchange (FLEX) embodies the evolution of the printing and visual communications industries, serving as a platform for knowledge sharing and innovation. The conference’s diverse sessions, from expert analysis of emerging trends to insights into sustainability and AI-driven advancements, provide unparalleled opportunities for businesses to navigate and thrive in a rapidly changing landscape.
“With actionable strategies for exploring key markets like Saudi Arabia and Africa, FLEX equips attendees with the tools they need to embrace new opportunities and drive impactful change. The conference has been created to act as a catalyst for the future.”
Day two of the conference programme will focus on the growing trend for personalised printed solutions and sustainability. Several expert speakers will address the applications, software, and hardware innovations supporting this in-demand trend, which is expected to deliver larger profits and new revenue streams for businesses in the sector.
One of the standout sessions will be delivered by Richard Askam, Co-Founder of You are The Star Books, in the session, What’s in a Name? The Story of Personalisation So Far. Askam, who has led campaigns for brands including Coca-Cola, Marmite, Toblerone, Kit Kat, and Nutella, amongst others, will discuss the journey from hand-applied labels in 2010 to AI-generated art in 2024 and the positive impact of personalisation when engaging consumers.
