The Fairyland for Fashion: strategic hub for the fashion industries.

Messe Frankfurt France is expecting you at Le Bourget Exhibition Centre from 10 to 13 February 2020 for this new session of The Fairyland For Fashion. Six major trade fairs are grouped under this banner thanks to Messe Frankfurt France. They are dedicated to fabrics and materials, to garment production, textile innovation, clothing and accessories.

Constituting a key event on the fashion calendar, the six shows that go to make up The Fairyland for Fashion – Apparel Sourcing Paris, Avantex Paris, Leatherworld Paris, Shawls&Scarves Paris, Texworld Paris et Texworld Denim Paris – showcase in one central place the essentials for global sourcing for fashion labels, from ready-to-wear to luxury items. They provide unique insights about what the future holds for the textile and clothing sectors.

“By monitoring the market so closely over the years, Messe Frankfurt France is in a position to develop a highly effective ecosystem that is dedicated to the fashion industries, where prime contractors can meet up and where the expertise of manufacturers and artisan skills from all over the world is there to discover. It has always been my goal to provide our visitors with much more than textile exhibitions. In other words, to do our utmost to promote business of course and to track down products seldom to be found elsewhere, but also to provide a space for inspiration and expression thanks to our ongoing work on trends and special events. These are what lend our events an extra creative dimension and increase the volume of business for our ever-growing number of visitors,” declares Michael Scherpe, President of Messe Frankfurt France.

The Fairyland for Fashion in a nutshell:

  • Four days offering a wealth of opportunities and discoveries from among a thousand exhibitors from thirty countries, who have their rightful place at the six shows organised in Paris – Le Bourget by Messe Frankfurt France.
  • An unmissable rendez-vous on the calendar for trade buyers, who come from all over the globe to see and touch the fabric collections, form an opinion of manufacturing skills, identify new potential for sourcing, discover the latest innovations and trends, absorb information and share experiences and strategies.
  • One of Messe Frankfurt France’s assets is demonstrated by the diverse range of lectures and round-table discussions relating to the latest industry news, alongside a series of catwalk shows and spotlights on Trends. This programme has been designed specially by Messe Frankfurt France and supplements the specific circuits for materials and clothing production “Small Quantities”, “Sustainable Sourcing” and “Artisan”.

The Fairyland for Fashion represents a unique location where visitors can make contact with the main international suppliers for fabrics (cotton, denim, silk, linen and hemp, wool, leather and related materials, synthetic fibres, suiting, embroidery and lace, jacquard, plain or printed fabrics, etc.), finished clothing products, trimmings, services and accessories. An ideal place to meet up and work on future projects involving the selection of materials, issues relating to clothing production or innovations for the buyers from ready-to-wear labels, high fashion design houses or accessory brands.


The Fairyland for Fashion: strategic hub for the fashion industries.Apparel Sourcing Paris will open its doors for the eighteenth edition this February. As the prime trade fair in Europe for sourcing of clothing, this time around Apparel Sourcing Paris will be host to about 400 exhibitors, who come from some fifteen countries, signalling a slight increase. Large numbers of Indian businesses will be exhibiting, with attendance by some twenty exhibitors supported by the main trade organisations for promoting Indian textile products. Egypt will also be there, as well as Ethiopia, which is a loyal exhibitor. Vietnam has chosen the show to demonstrate its myriad skills when it comes to clothing production. And lastly, make a note of Mongolia’s national pavilion which will expand the offer for designs in wool. The new segmentation of exhibition space introduced successfully in September will be repeated for this winter’s show. This decision to clearly designate the ranges for fashion clothing into eight areas of expertise (All about her, Fashion Accessories, Intimate, Kids, Knitted, Service, Sport & Leisure and Tailored) has unquestionably simplified the task for visitors by making the exhibition even more visitor-friendly, when it comes to searching for products and services for fashion labels. We observe that the Knitted and Tailored ranges should be particularly well represented this season.


The Fairyland for Fashion: strategic hub for the fashion industries.Avantex Paris is the most important international trade fair dedicated to innovative technologies and sustainable development for the benefit of the fashion industries. The February show will assemble twenty of the most innovative projects for fabrics, materials and components, which provide a unique and practical view of what tomorrow’s fashion holds in store. Avantex Paris is pursuing its goal of deciphering the trends, shining a particular spotlight on the retail sector and focussing on the technologies and concepts that will be behind the shops of the future. Along the same lines as the “phygital” experience, in a physical shop with the benefits of digital, there is Thunderstone, the start-up from Lyon. There are also the extensive possibilities offered by Smartpixel when it comes to merchandising display and personalisation. Special events and a series of 3 lectures on this subject at the Avantex agora will allow this potential to be explored in greater depth.


The Fairyland for Fashion: strategic hub for the fashion industries.Leatherworld Paris, the trade fair for flexible materials, natural animal-based materials, artificial or synthetic materials, will assemble some thirty exhibitors in February, who specialise in this segment and who come from ten different countries. The offer at the show is more specifically targeted at sectors such as leather goods, footwear, gloves, and articles made of skin or fur. Buyers will find a wide selection of fashion items and accessories in this sector consisting of related materials, alternatives and conventional animal-based raw materials. Leatherworld Paris will expand on this by hosting some new players, in particular those coming from China, India and Turkey.


The Fairyland for Fashion: strategic hub for the fashion industries.Shawls&Scarves Paris is the only show showcasing key products from ranges offered by international manufacturers of scarves, wraps, shawls, headscarves, stoles, capes and ponchos. Some fifty exhibitors, specialist producers of accessories and textile items for the upper body, will once again present an unrivalled offer in Paris, with an extremely broad variety of forms and materials (cashmere, wool, silk, cotton, linen, bamboo etc.). Indian silk experts, supported by the Indian Silk Export Promotion Council (ISEPC), will represent one of the highlights at the exhibition. Also to be noted this year is the conspicuous development towards interdisciplinarity, with some adjustment of the balance between actual products for “heads and shoulders” and accessories like kaftans or sarongs and possibly some new uses for these textiles.

The Fairyland for Fashion: strategic hub for the fashion industries.Texworld Paris remains among the leaders for the sourcing of fabrics, components, materials and trimmings for the fashion and clothing sector. It is the must-attend event for international clothing manufacturers. The Fairyland For Fashion flagship event gathers almost 750 exhibitors twice a year who are selected from over 25 countries. On the occasion of its forty-sixth show, Texworld Paris has further increased its emphasis on issues of sustainability, offering special circuits in response to prevailing market trends. This year, a Turkish pavilion will also present the full extent of this country’s offer for fabrics, occupying a floor space of about 500 sqm. This is a first, made possible by the involvement of the Istanbul Chamber of Commerce, and will again further underline the potential that the Turkish industry offers by way of products, 70% of which are from new professionals with cutting-edge skills. Taiwanese, Korean and Indian manufacturers are holding their own too with some real gems – in particular from Korea, India and of course China – made of materials like cotton, linen, wool or silk.

The Fairyland for Fashion: strategic hub for the fashion industries.Texworld Denim Paris is recognised by international buyers for its very broad ranges of textiles and clothing manufacturers specifically for denim, concentrated in one location. This sixth session of the show will host 80 exhibitors in a clearly signed area which will simplify the task for visitors. The burgeoning interest in this trade fair has been demonstrated once again, with an increase in the number of exhibitors and renewed participation by certain key countries such as Turkey and Bangladesh. The show will showcase a range of materials that is gradually shifting away from blue… No doubt a budding international trend, as only The Fairyland for Fashion knows how to bring to light!


Messe Frankfurt France: some key dates

The French representation for Messe Frankfurt in France, initially established in 1921, took definite shape in Paris in 1953. In 2002, when the Texworld trade show was acquired, the Messe Frankfurt France subsidiary was created to organise the show in France, while the French representation remained as an independent body to promote trade fairs organised by the Messe Frankfurt group. Since then, the subsidiary has expanded its portfolio: Apparel Sourcing Paris, Avantex Paris, Leatherworld Paris, Shawls&Scarves Paris, Texworld Denim Paris and, most recently, JET Expo.

The French subsidiary of Messe Frankfurt France is firmly established in the global arena for the fashion industries. It participates directly and actively in fashion design and the fashion industry as a whole, while fulfilling its vital role as a producer of trade events. In 2019, the company’s trade shows brought together around 3000 exhibitors from over 30 countries and almost 30,000 visitors from 130 countries.

Also Read: What you can expect at Texworld Paris



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