Heraeus Precious Metals announces a significant milestone for its AGXX® technology in textile treatments with the onboarding of three major players in the apparel sector: AUX Corporate Fashion, NOMS Global and Calik Denim. These collaborations represent the first strategic textile brand partnerships for Heraeus Precious Metals, highlighting its potential as a game-changer in textile treatments.
“Securing these renowned brands for AGXX is the ultimate proof that our technology will play a dominant role in textile treatments in the coming years.” Martin Danz, Head of Antimicrobial Technologies at Heraeus Precious Metals, emphasizes.
In high-use environments, such as hotels, restaurants, and retail, garments are exposed to constant wear, leading to unpleasant odors and frequent washing. AGXX addresses this critical challenge by targeting odor at its source through a dual-action mechanism: it eliminates odor-causing bacteria and oxidizes sweat-derived acids responsible for persistent smells.
The innovative catalytic technology from Heraeus Precious Metals operates in a fundamentally different manner than conventional biocides, particularly silver technologies. AGXX stands out as antimicrobial textile technology that is currently and prospectively compliant with EU Biocidal Products Regulation (BPR), making it a future-proof solution. Unlike traditional antimicrobial technologies, it does not rely on the release of silver ions or any other toxic or environmentally harmful substances. Instead, AGXX functions through the catalytic conversion of humidity and oxygen into reactive oxygen species (ROS), which ultimately eliminates microorganisms and odors.
Further underscoring its high standards of safety and environmental sustainability for textile chemicals, AGXX was certified with the ECO PASSPORT by OEKO-TEX. This independent certification confirms that AGXX meets strict criteria for chemical safety and sustainability, enabling customers to label their finished textile products accordingly.
Through collaboration with leading textile institutes and industry partners, AGXX has been successfully integrated into nylon and lyocell fibers, as well as applied via textile finishing and surface coating – opening new possibilities for odor-neutral, hygienic, and environmentally-responsible textiles.
“With AGXX, we have found a solution that ticks all boxes,” says Erik Starendal, Co-founder of AUX Corporate Fashion. “Now we offer to our customers to save money and make a tangible sustainability impact. That means fewer washes, less energy consumption, and longer garment lifespans.”
“Our unwavering aim to create a positive impact for a better life is deeply supported by our ‘Passion for Denim, Passion for Life‘ and by choosing the right strategic partners”, emphasizes Ibrahim Ethem Buyukpepe, Acting General Manager at Calik Denim. “With the partnership with Heraeus Precious Metals and its innovative technology AGXX, we can continue to pursue our chosen path with determination, leading the sustainable transformation of the industry together.”
