All under one roof: The Indian subsidiary of Messe Frankfurt is adopting a new strategy by bringing three leading exhibitions, Interior Lifestyle India, Paperworld India and the Corporate Gifts Show, all together under one roof. The first combined edition will be taking place from 19-22 March 2020 in Mumbai.
In India, the demand for luxury interiors, contemporary design and custom-made products for offices and homes is increasing all the time. For this flourishing market, Messe Frankfurt India is offering a new single-point sourcing platform for Indian trade buyers: the subsidiary of Messe Frankfurt has announced a strategic re-organisation of its consumer goods portfolio that will see three leading exhibitions in the interior, lifestyle, merchandising and stationery sectors being brought together. The first joint edition of Interior Lifestyle India, Paperworld India and the Corporate Gift Show will be held next spring from 19-22 March 2020 at the Bombay Exhibition Center in Mumbai.
This reorganisation of the trade shows will also be accompanied by two name changes: the Stationery & Write Show presented by Paperworld will now be re-branded as Paperworld India. And Heimtextil India and Ambiente India are now running under the brand Interior Lifestyle India.
From stationery, office and school supplies, corporate gifting and merchandise down to home furnishings – the three trade shows combined offer an extremely wide product spectrum that will attract all important industry players such as designers, retailers and buyers. This step will enable the platform to meet the needs of the professional visitors and respond to the trends on the Indian market. “While the exhibitions will individually retain their focus, features and exhibits, the collaboration will expand and enhance product offerings for trade visitors and synergise industry sourcing,” says Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd.
