READY TO SHOW 2024 is a Professional Contract Clothing Trade Show

READY TO SHOW is an esteemed exhibition within the MILANO FASHION & JEWELS (MFJ) event, focusing on fashion accessories and clothing, including Ready To Wear and Preview collections. This year’s Radytoshow promises to enrich the offerings of shops, department stores, and specialized outlets.

As the Sourcing Clothing area of MFJ, READY TO SHOW provides a unique platform for international apparel manufacturers to directly connect with major European buyers. This includes importers, private labels, and large retailers, making it an essential event for those looking to expand their reach in the European market.

• READY TO SHOW marked the first event organized in Italy to give international apparel, accessory, textile and leather manufacturers direct access to major Italian and European buyers, including importers, private labels, large retailers and all other imported apparel, knitwear and textiles users.
• READY TO SHOW is well-known in Italy as the one and only professional outsourcing trade show to source garments, knitwear and accessories from non E.U countries.
• READY TO SHOW will reach all Italian and European buyers through direct mailing, internet links, and publicity in the European trade and business press and social networks.

A direct postal and e-mail marketing campaign has already been initiated, targeting buyers’ lists that are both selective and exhaustive, to attract the maximum number of qualified customers.

Many of these lists are in-house databases developed in over 40 years of our personal experience of trade show organisation.

Milan is Europe’s fashion hub, hosting flagship stores of top designers like Armani, Prada, and Gucci. It’s where Italian fashion leaders showcase their collections. Connected with Como, Biella, Prato, and Carpi, Milan forms the largest European marketplace. During READY TO SHOW, both Italian and international buyers flock to Milan to source premier “Made in Italy” fashion.

The hub of fashion system, during Milano Fashion Week

FROM SATURDAY 14 to TUESDAY 17 September 2024

4 days of business and networking discovering the latest innovations
The perfect conjunction with MICAM Milano, MIPEL and the partial overlap with Lineapelle, which will be held in the same exhibition centre, will allow the events to once again present themselves in strong synergy, thus giving visitors the opportunity to have a complete overview of the sector.

On SATURDAY 14 September 2024, Milano Fashion&Jewels will open its doors for an invitation-only Preview.

The Incoming buyer programme is developed in cooperation with ITA, Italian Trade Agency.

Why exhibit at Milano Fashion&Jewels

• To show at the international fair your jewellery, apparel and accessories collections.
• To engage the traditional and emerging brands to an elite list of domestic and international retailers, influencers and media during Milan Fashion Week.
• To boost lead generation and to increase your order writing.
• To give you visibility and help you to your business and collaborations.

A space for every type of business

Jewellery

Jewellery collections in three thematic areas:
“For Fashion”: creations made for fashion stylists. “Fashionable”, where the creative and production component is in line with market demands. “Contemporary”, unique pieces or micro-series characterised by research into materials and shapes.

Fashion Accessories & Apparel

Fashion accessories and clothing (Ready To Wear and Preview) that enrich the offer of shops, department stores and specialised outlets.

READY TO SHOW is the Sourcing Clothing area in MFJ. READY TO SHOW at MFJ gives international apparel, manufacturers direct access to major European buyers, including importers, private labels, large retailers.

Delivery

Retailers are offered a wide variety of ‘finished’ and semi-finished products, as well as an assortment of precious and semi-precious stones.