Faced with uncertainties related to Covid-19 crisis and restrictions on major international events, Messe Frankfurt France has decided to renew Texworld Evolution Paris – Le Showroom formula, in Paris, from July 5-9.
This format allows maintaining exchanges with fabrics and finished products manufacturers while respecting sanitary regulations.
“Inspired by the concept developed with great success in February, this new edition is a must-attend rendezvous to meet the expectations of international fashion players. This convivial event, imagined as a trade show in the heart of the fashion capital, will focus on a selection of trendy products from the textile trade shows Apparel Sourcing, Avantex, Leatherworld and Texworld Paris, chosen to allow buyers to build their collections and exhibitors to present their know-how,” the organisers said in a press release.
This appropriate and innovative business solution has already seduced buyers from major ready-to-wear brands, young talents and many fashion designers to whom it has brought a fresh breath of creativity while offering a real meeting place to discover, hold fabrics in hand, get inspired and talk business.
Praised by the European press, the first edition allowed several hundred buyers and fashion designers to discover physically and in optimal conditions of comfort and security, more than 2,500 samples selected by the teams of Messe Frankfurt France from 75 international manufacturers from a dozen countries.
During five days, buyers were able to exchange 3,235 requests related to collection projects or orders.
“This unique event held in Paris will present an expanded offer compared to the previous edition, with an even wider selection of finished products from Apparel Sourcing and fabrics from Texworld exhibitors. This array of products will express the full creative potential of the fall-winter 2022 season,” the release said. “As in February, buyers will be welcome upon invitation in order to ensure an adequate flow of attendees. From the moment they arrive at the showroom, buyers will be provided with a digital tool specifically developed to facilitate direct contact with manufacturers for expressing interest, requesting samples or quotations, while enjoying an exceptional setting.”
And for those who are not able to visit the showroom, the experience continues online through the digital sourcing platform developed by Messe Frankfurt France with its partner Foursource.