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SM Tekstil Showcases Innovation and Market Strategy at Georgia Fabtex Exhibition

SM Tekstil, a leading player in the textile industry, recently participated in the Georgia Fabtex exhibition, highlighting its strategic focus on expanding into new export markets. Emre, the export manager of SM Tekstil, shared insights into the company’s market strategy and operations, emphasizing the importance of regional exhibitions in accessing new customer bases and enhancing direct communication with clients. This participation underscores the company’s commitment to meeting the growing demands of the textile industry in Georgia and beyond.

SM Tekstil, exhibiting at the Georgia Fabtex exhibition, commented on this market: “Our company constantly monitors and investigates new export markets. Our strategy includes active participation in regional exhibitions, alongside established markets and renowned industry exhibitions. Access to regional markets is crucial, as it allows us to communicate directly with regional customers, distributors, and fur sellers.”

Mr. Emre, the export manager of SM Tekstil, remarked on the Georgian market: “Georgia is investing in and developing its textile and clothing industry. They require high-quality raw materials, and Turkish woven fabrics are particularly well-suited for this market. Designers and major Georgian clothing manufacturers present their collections in prominent markets such as France, England, Germany, and China.”

Mr. Emre also commented on SM Tekstil’s operations: “S&M Tekstil, with its successful administrative staff and experienced team, continually seeks innovative ideas, using customer feedback as a resource. We produce cotton knitted fabrics from high-quality fibers and utilize raw materials that exceed market standards in all our products.”

“Our goal is to meet our customers’ expectations with approximately 280 types of fabric in our showroom. We maintain prompt delivery with a daily production capacity of 15,000 kg. Since entering the sector, we have adhered to principles of commercial ethics, fostering long-term customer relationships. This approach has enabled S&M Tekstil to operate successfully both domestically and internationally.”

“S&M Tekstil, a corporate entity innovating since 1998, has been active for 25 years. We achieve success by adapting our strategies and tactics to changing conditions through accurate market observations. Committed to providing quality products and services, S&M Tekstil operates a 135,000 m² manufacturing area, efficiently utilizing its resources.”

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