Ready to Show, the first and only Italian fair dedicated to outsourcing for the textile and clothing sector, is back in attendance with an edition full of novelties: from new realities that want to offer to an international market to a series of events and meetings designed to explore important issues of the fashion circuit.
Ready to Show was born in 2001 from the mind of Georges Papa, suddenly interrupted due to Covid 19, it will be hosted from Tuesday 11 to Thursday 13 July in the large and welcoming spaces of the UNA Hotel Expo Fiera Milano in via Giovanni Keplero 2 in Pero, near at FieraMilano, from 9.00 to 19.00: a return to the presence marked by the desire to meet again and by a parterre of exhibitors and guests of great international scope.
The exhibitors, chosen on the basis of certain business and commercial requirements, come from all over the world: from the already confirmed countries (China, Turkey, India, Egypt, Bangladesh, Pakistan, Kyrgyzstan, Tajikistan, Uzbekistan, Nepal, Romania, Moldova), added Kazakhstan and Sri Lanka.
The participation of Italian companies in the AREA ITALIA is growing compared to expectations, where they will be able to exhibit Italian contractors, designers and service companies: not only made in Italy production solutions, but also stylistic consultancy and collection development. It will also be a space for emerging young designers who will present themselves for the first time in front of an international audience.
The common thread that will unite exhibitors, visitors and guests will be the theme of Sustainability in all its facets: design, manufacturing, promotion, marketing and recycling, in order to obtain economic and environmental benefits; equally important is ethical and human sustainability. A deeply felt theme, especially by the younger generations: for this reason a group of students will interview all the exhibitors on their commitment in this field, so as to have, at the end of the event, a general overview of the work of each country.
Ready to Show will also be a meeting place for the creation of partnerships and business: round tables and conferences, B2B also open to emerging designers looking for partners. The ambassadors of international fairs will also be present, such as Destination Africa in Cairo and Intex South Asia, which represent interesting export destinations, including for Italy.
An exhibition program enriched by a cycle of meetings, which will focus on burning issues, such as import and export internationalisation, sustainability, technological innovation, circular fashion and the new markets that are opening up.
Without forgetting the wide-ranging events and meetings presented in a welcoming hotel structure where we will host VIPs, buyers and exhibitors thanks to an excellent host program, agreed with international sponsors.
An inaugural cocktail is scheduled for Tuesday 11 July at 12 with the presence of Italian and international authorities.
