This season of Pure London is all set to redefine disruption for the fashion community. Held in London alongside Pure London, Pure Origin will bring together all aspects of fashion sourcing and manufacturing under one spectacular roof at London’s Olympia. The three-day trade show duo will open its doors from July 21 to cater to the fashion needs.
Pure London is a trade collective of fashion brands, buyers, minds and inspirations while Pure Origin will bring together all aspects of fashion sourcing and manufacturing. Pure Origin is the access to Pure London, a trade collective of fashion brands, buyers, minds and inspirations. It is a convenient and cost effective way for buyers to meet with UK and international manufacturers. Key brands and retailers expected are Asos, White Stuff, Victoria Beckham, River Island, JD Sports, Marks & Spencer and Selfridges.
From providing an international platform to over 1,300 womenswear, menswear and kids wear collections, to hosting an unrivalled educational seminar and conference programme and exclusive speaker content, Pure London is UK’s largest fashion trade show.
“Hosted bi-annually, in February and July, the event welcomes over 17,000 visitors through its doors at Olympia London and features over 1,300 womenswear, menswear and kids wear collections and 160 garment and fabric suppliers from 13 countries including Italy, Mauritius, Turkey, Portugal and Taiwan,” Pure London said on its website.
Pure London is made up of carefully curated sectors encompassing everything from final product to supply and manufacture and will bring the premium players in the industry through the doors.
“It’s time to take a 360-degree approach to the way we produce, consume, and reuse clothing to collectively make a difference to the effect we are having on our planet. Pure London is made up of carefully curated sectors encompassing everything from final product to supply and manufacture and we bring the premium players in the industry through our doors every season. Above all else, we embody fashion at its purest and the passion it incites in all of us,” the website added.