MBFWMadrid Renews Alliance with ¡HOLA! TV

MBFWMadrid Renews Alliance with ¡HOLA! TV,the Trendsetting International Television Channel

¡HOLA! TV, the premier international television network in the realms of fashion and entertainment, will once again bring extensive coverage to MBFWMadrid.

Mercedes-Benz Fashion Week Madrid renews its partnership with ¡HOLA! TV as the international television broadcaster of the event, in an edition scheduled from February 15 to 19, 2024. Organized by IFEMA MADRID, the 79th edition of Spain’s most important fashion showcase will take place at Pavilion 14.1 of the Fairground and at various iconic venues throughout the city of Madrid.

This renewed collaboration strengthens the commitment of MBFWMADRID and ¡HOLA! TV to bring the most prominent fashion events to a global audience, promoting excellence and creativity in the fashion industry.

During the days of MBFWMadrid, the daily program LA HORA ¡HOLA! (LHH) will offer comprehensive coverage of everything happening on the runway, broadcasting on February 15, 16, and 19.

The host, Lucía Riaño, a distinguished journalist from the channel, will go live from Madrid, from a television set located in the social area of MBFWMadrid, where attendees can enjoy her live appearances.

Furthermore, ‘The Best of LA HORA ¡HOLA!’ will feature two special episodes showcasing the most outstanding moments of this edition of MBFWMadrid, scheduled for February 17 and 24.

Additionally, ¡HOLA! Fashion, the exclusive HOLA TV program dedicated to fashion, beauty, and lifestyle, will present two specials on February 22 and 29, offering a detailed look at this fashion showcase.

Moreover, the magazine HOLA will play a special role as a collaborator in the official MBFWMadrid party, which will take place on Wednesday, February 14, at the Teatro Real in Madrid.

MBFWMadrid will have the support of leading brands in their respective sectors in this edition, including Mercedes-Benz, L’Oréal Paris, and Inditex as main sponsors. They will be joined by Allianz, Iberia, and Multiópticas as sponsors.

Additionally, Dorsia Clínicas, GHD, UDIT Universidad de Diseño y Tecnología, Samsung, Comunidad de Madrid, Málaga de Moda alongside the corporate identity of Diputación de Málaga, Junta de Castilla y León, Mar de Frades, Schweppes, Martin Miller’s Gin as collaborators, and the participation of ESDEN Escuela de Negocio.

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Renato Gerletti