spot_img
spot_img
spot_img
spot_img
spot_img

Lenzing Introduces New Black Towel Collection with Long-Lasting Softness

Lenzing Group, a leading global producer of wood-based speciality fibers, announces the launch of its latest Black Towel Collection made with LENZING™ ECOVERO™ branded black viscose fibers and TENCEL™ branded black modal fibers. The collection features six essential everyday washable and reusable face and body care items, from makeup removal pads, makeup removal towels, gym towels, bath towels, hand towels, hair bonnets, to beach towels, designed to cater to the ever-changing consumers’ needs for quality, responsible personal care items for every aspect of daily life.

Made with ingredients that are responsibly produced, the Black Towel Collection presents an alternative choice for a societal norm where conventional makeup removal products are mostly single-use disposable items, and reusable towels often get stained or discoloured due to repeated usage. The collection will bring about a refined experience to consumers through its exceptional durability, softness and color vibrancy.

Engineered for everyday use with enhanced softness and durability

The latest Lenzing Black Towel Collection is woven with a blend of cotton and TENCEL™ Modal black fibers or LENZING™ ECOVERO™ Viscose black fibers with a unique fabric composition to enhance durability. Even after multiple washes, these products retain their softness and gentle feel on the skin, making them ideal for repeated use.

Derived from controlled or certified wood sources, these speciality fibers are made from resource-saving processes, using at least 50% less carbon emissions and water consumption1. Additionally, the LENZING™ ECOVERO™ Viscose black fibers are certified biodegradable and compostable at the end of their lifecycle. Both reusable and responsibly produced, this towel collection is an excellent solution for individuals looking to minimize the carbon footprint of their everyday care practices.

Lenzing Introduces New Black Towel Collection

Long-lasting colour vibrancy enabled by resource-saving dyeing processes

Featuring a rich black color, the towels are dyed in the fiber stage using the spin-dyeing technique, where black color pigments are directly incorporated into the fibers. The unique process uses 50% less energy and water and does not require post-dye rinses, substantially enabling a 60% decrease in carbon footprint compared to conventional dyeing methods3.

The process also helps preserve color intensity even after multiple washes and can mitigate the formation of cream spots caused by contact with substances like acne cream. With high colour fastness, consumers also do not have to worry about the black colour staining other garments in the washing process. Specifically, the gym towels and beach towels in this collection feature chlorine-resistant properties that minimize discolouration and fabric damage caused by exposure to chlorine in household water and swimming pools. This helps towels retain colour and quality longer, reducing the need for frequent replacement.

“Majority of the make-up removal towel offerings, including disposable cotton towels, washable microfiber, and face towels, are made with 100% cotton. As consumers become more aware of the environmental impact of their daily essential face and body care products, we see an opportunity for Lenzing to bring forth an alternative option using our cellulosic fibers,” said Ebru Bayramoglu, Head of Global Business Development in textiles business at Lenzing. “

Lenzing Introduces New Black Towel Collection

Developed in collaboration with our value chain partners, this Lenzing Black Towel Collection will be an inspirational offering to be showcased at various retail outlets and highlighted during upcoming trade events. Exceptionally soft and durable even after repeated washes, our collection is set to become a popular choice among conscious consumers who want to make a difference to the world through their daily personal care rituals.”

“We are proud to work with Lenzing to develop our first Black Towel Collection. We have always loved experimenting with different fiber blends and fabric compositions to develop practical products that address the everyday needs of consumers. With this new offering, we hope that more brands and consumers will come to realize that they can be kinder to the world with small changes in their everyday habits,” said Mustafa Soylu, Research and Development Coordinator at Veritas Tekstil.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img
spot_img

Related News

Uzbekistan Achieves $1 Billion in Textile Exports, Driven by Yarn Sales

Uzbekistan's textile industry has reached a significant milestone, exporting...

Bruckner’s Perspective on ITM 2024 and the Future of Textile Machinery

ITM 2024, a premier event in the textile machinery...

Creative Knit Solutions Inspire Success: TEXOVERSUM Student Wins 2024 “Feel the Yarn” Design Award

Inspiration drawn from STOLL Pattern Shop results in win Viola...

Autefa Solution Group: Innovations and Market Insights from Giacomo Meucci

Interview with Mr. Giacomo Meucci, Regional Sales Director at...

DeFacto and TÜBİTAK Collaborate to Pioneer Smart Technical Clothes for Arctic Expeditions

In a groundbreaking collaboration, global fashion brand DeFacto, in...

Nivogo: Leading the Way in Circular Economy and Fashion Renewal

Istanbul-based Nivogo, a pioneering company that recycles unused and...

Smartex: Real Solutions for Sustainability and Traceability

Interview with Mr. Gilberto Loureiro, CEO & Co-founder at...

Santex Rimar: Sustainable Innovations in Textile Machinery

Interview with Mr. Federico Businaro, Vice President of Santex...
×