Denim recycling :: Fashion retailer, Target and German garment recycling firm, I:CO (I:Collect) have announced a collaboration which will enable US customers to trade-in old denim garments in exchange for a 20 per cent discount on new apparel.
I:CO, which has a track record of working with fashion retailers on similar projects, Â has stated that it expects the trial will be responsible for ensuring that more than 22,000 kg of denim is diverted from American landfill sites.
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