During the ITMA Asia + CITME 2024 exhibition, Alex Mandel, Sales Manager at Brückner Textile, shared insights on the increasing number of textile machinery exhibitions worldwide and the challenges they present regarding cost and investment.
Evaluating the Future of Trade Fair Participation
Mandel emphasized the importance of selecting the right exhibitions. “Our policy involves brainstorming sessions to determine which exhibitions are truly essential. As a machinery supplier, face-to-face interaction with customers is vital for introducing our latest technologies,” he stated. However, he acknowledged that attending every exhibition is not feasible due to financial constraints.
He noted that this year’s ITMA Asia has become increasingly localized, reflecting a broader trend in the exhibition landscape. “We recognize that while we need to maintain our presence, we must be strategic about our participation in future shows,” Mandel added.
Brückner Textile remains committed to engaging with its customers while carefully evaluating its exhibition strategy to optimize resources and ensure impactful participation.
Also Read: Brückner Reports Exceptional Demand and Strong Global Interest at ITMA ASIA + CITME Singapore 2025
