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Boohoo fashion brand
Image Courtesy: theguardian.com

Boohoo now reaches the Middle East!

In a week’s time, the British online retailer Boohoo will be unveiling an exclusive digital platform for its loyalists and admirers in the Middle East.

The new online store, once launched, is set to meet all shopping demands of people in Saudi Arabia, the UAE, Oman, Qatar, Jordan, Kuwait and Bahrain.

The move will thus see Boohoo’s foray into the Arab world for the first time.


To be officially launched on 23 September, the online platform will feature the best of Boohoo’s womenswear, menswear, activewear, footwear and accessories amongst others.

The unveiling of the 7 exclusive platforms will also coincide with the launch of Boohoo’s mobile shopping app.

Additionally, there will be an exclusive page on Instagram – @boohoomena for all the 7 countries in the Gulf region.

Image source: www.boohoo.com

To make the launch special, Boohoo will be exhibiting a series of exclusive and exquisite collections and has teamed up with prominent local personalities to attract a large audience.

Besides Boohoo, the shoppers can also now shop for some of the finest collections of its other brands such as Nasty Gal, PrettyLittleThing and MissPap.

Founded in 2006, Boohoo generated £856.9 million in 2019.

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