Apparel Group, a leading fashion conglomerate, has partnered with Forever New to open Qatar‘s first Forever New store at Doha Festival City. This move marks a significant milestone in the Middle Eastern fashion industry.
Following the successful launch of three Forever New stores in Kuwait on November 9, 2023, and the establishment of 10 concessions in Debenhams stores across Saudi Arabia, Bahrain, Kuwait, Qatar, and the UAE, this new store increases Forever New’s physical locations to 14 in the region. The brand has also been thriving online via 6th Street since December 2023.
The Doha Festival City store represents Forever New’s debut in Qatar and its fourth location in the GCC, highlighting the strategic partnership between Apparel Group and Forever New to strengthen the brand’s Middle Eastern presence. This expansion reflects the brand’s appeal, characterized by contemporary elegance, seasonal trends, and feminine silhouettes, which resonate with the region’s fashion-forward clientele.
With ambitious plans to open 40 stores across the Middle East by 2027, including the next launch at Dubai Hills Mall, UAE, and a dedicated brand website set to launch within three months, Forever New and Apparel Group are poised for substantial growth. They also aim to expand their e-commerce presence by the end of 2024.
Neeraj Teckchandani, CEO of Apparel Group, expressed enthusiasm for the launch, emphasizing the partnership’s goal of bringing global fashion to the Middle East. He stated, “Our vision is to make every moment beautiful for our customers, and with each new store, we move closer to this goal. Together with Forever New, we are weaving the fabric of a global fashion culture that is embraced locally.”
Apparel Group and Forever New’s strategic foresight aims to revolutionize the regional retail landscape, offering a unique shopping experience that blends global trends with local preferences. Their commitment to accessibility, variety, and quality ensures that every woman in the Middle East can enjoy Forever New’s distinct style.
The new flagship store in Doha Festival City and the ongoing expansion plans signal a bright future for the partnership, promising innovation and growth in the global fashion industry while bringing style and elegance to the region’s consumers.
