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Shaw Contract introduces new styles and colours for its EMEA

Kindred collection

Shaw Contract EMEA has added new styles and colours to its carpet tile collection, Kindred. Created by Shaw Contract’s EMEA Design Manager, Kerry Deffley, the new styles, Illusion and Together, create transitions in flooring designs and bring a subtle movement to commercial spaces.

Apricot and Rosewood bring a fresh, nature inspired dimension to the colour palette. These colours coordinate with Shaw Contract’s other carpet tiles from its Haven collection.
All styles are Cradle to Cradle Certified ® and are made in the UK in Shaw Contract’s carbon neutral manufacturing facility in Sanquhar, Scotland. The Kindred tile collection was developed with pattern interplay in mind.

The collection expresses spirit and emotional connection. It now has options to combine the styles of Belong and Together or Dream and Illusion, meaning designers have more freedom of choice.
All five styles in the Kindred collection – Belong, Dream, Illusion, Memory and Together – are available as a 50 x 50 cm tile on TaskWorx ® backing which contains 75% recycled content. Belong and Together are also available in a hexagon shape tile.

Shaw Contract’s Kerry Deffley says: “The Kindred Collection offers flexibility in design and colour including soft transitions and colourways that coordinate with other Shaw Contract styles. It brings together both precision and softness from the world around us, and asks how we transition between the two.

This is a key influence in today’s commercial interiors market. Designed to evoke feeling and personal connection, Kindred offers the designer a solution to celebrate the symbiosis between technological and organic forms.”

The Shaw Contract EMEA Kindred collection explores the idea of the Natureverse, imagining new worlds, aesthetics and solutions through the immersive powers of nature and technology.

Installed together styles Dream and Illusion offer an appearance of ripples, an organic flow/shimmer which is dreamlike and in keeping with the trend of twilight glam. Transitions shifting from bolder colour to neutral tones can create zoning with a change of mood or activity.

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