In an exciting development for the fashion and textile industry, Ready to Show, Italy’s premier sourcing exhibition, has announced a strategic alliance with the Milano Fashion & Jewellery. Starting from September 2024, this partnership will bring together the best in fashion, jewelry, and accessories under one roof at Fiera Milano-Rho. With a history of success and a commitment to fostering international collaborations, this alliance is poised to enhance the global reach and impact of both events, promising unparalleled opportunities for exhibitors and visitors alike.
1- please let us know more about the cooperation of the Ready to Show exhibition with the Milano fashion show and jewellery.
Strategic alliance starting from September 2024 between READY TO SHOW and MILANO FASHION & JEWELS The one and only sourcing exhibition in Italy since 2001 has joined all the major trade-shows organized in FIERA MILANO-RHO MFJ, WITH 600 exhibitors last Feb is already a successful international exhibition. with globally 40,000 visitors last season. RTS will contribute to make it even more international and even more global with the participation of selected important makers from all over the world, included Italy ! WE ARE THE WORLDWIDE PRODUCTION PARTNERS FOR ITALIAN & EUROPEAN FASHION BRANDS !
2- why the textile and fashion companies should participate in Ready to show? how your event can help exhibitors and visitors expand their business network?
As it already exists for the leather industry with MICAM and MIPEL organized in the same place and time as LINEA PELLE , we put under one roof, and the best one in Italy, all the professionals of Fashion industry, from big factories in China or Turkeyb to creative designers from Milan, Paris or London European distributors and department stores will find at MILANO FASHION & JEWELRY , small brands , emerging designers, and at READY TO SHOW production partners for their Private labels
Worldwide emerging designers will find in AREA ITALIA Italian subcontractors ready to produce their collection …
3- What kind of facilities you provide for visitors and exhibitors this year?
We provide exhibitors with high standard fully-equipped booths, additional services as B2Bs with selected buyers Short- lists of potential clients in advance to allow them pre-fair marketing We have an incoming programme for VIP Italian and international buyers Fiera Milano has an extensive experience of hosting prestigious events and we know who are the buyers for such an event We’ll collaborate with all exhibitors in order to satisfy all requests
4- please let us know more about the other events that are organised in the same fairground and same time with ready to show, like Milano fashion week, Milano jewellery show and …
We open the Milan Fashion Week, which will long more than 10 days and will allow buyers to have a global overview in one single trip to Milan. We know that in Fashion business, accessories are more and more important…So being held at the same time as MICAM, MIPEL is, no doubt, a chance not to be missed Globally, last february, over 40,000 visitors visited the shows with free of charge entrance and free flow from an exhibition to others, all on the same level at ground-floor
5- what is your expectation for visitors number and quality? do you have any buyer delegation?
We have launched an important campaign based on QUALITY buyers ,.We are focused on medium-high level brands and distributors Geographically , NO LIMIT ! Iwas in Tokyo last week for Asian Fashion Fair and I have signed an agreement to represent them in Europe Iìll go to Paris in July and Las Vegas in August to complete the programme of international alliances This an ambitious programme of collaboration in order to create in Milan a fashion melting pot where Industrialists from Turkey as well as top retailers from Emirates will gather together with Italian upcoming designers and many more…
6- how do you evaluate the textile and fashion sector in the MEA region and its potentials and future?
Times are changing very quickly, especially in areas with a young population such as MEA ! Turkey is already a n industry world leader and can play the part as the middle of the road between Italy and Asia from fabrics to finished products in all segments of market Quality at very competitive prices ! North Africa with Tunisia, Egypt and Morocco is already partner to many Italian ,French and Spanish brands and distributors Africa and Middle East give birth to hundreds , thousands of emerging designers where nobody would have expected them just a few years ago, from Saudi Arabia, Qatar,… to Nigeria or Uganda …Sorry for forgetting other important ones, so many they are now ! It will be our pride if we can have a positive contribution to the development of exchanges for business, culture and humanity
The upcoming alliance between Ready to Show and the Milano Fashion & Jewellery Expo signifies a monumental step forward for the fashion and textile industry. By merging the strengths of both exhibitions, the event aims to create a comprehensive platform that caters to a diverse range of industry professionals, from global manufacturers to emerging designers. With enhanced facilities, targeted marketing efforts, and an ambitious international outreach program, this collaboration is set to redefine the standards of fashion trade shows and provide significant opportunities for growth and networking. As the industry evolves, such initiatives underscore the importance of strategic partnerships in driving innovation and fostering global connections.
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