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Pure MAN to showcase bespoke Pure MAN

Pure MAN will showcase Pure MAN Edit, a seasonal and bespoke display from fashion cities around the world. In this season of Pure London, beginning February 11, the spotlight of the menswear segment is on Paris and will include five premium accessory brands namely Samuel Gassman, Bonastre, Christophe Fenwick, Blanche Abel and Le Feuillet.

New brands joining the Pure MAN line-up for February 2018 include Cristiano Ronaldo’s CR7 denim and streetwear brand; luxury leather accessories from Heritier Freres; Amsterdam based designer A Fish Named Fred; London sportswear designer And Coh; Swedish outwear and footwear brand Tretorn; iconic French brand Chevignon; organic basics from Portuguese based Colorful Standard; Bohardy Paris; and Parisian designer Yoahm Barouhk brings his luxury and original tailored Lords & Fools designs.

Since its launch, Pure MAN strives to offer buyers an inspirational and diverse lineup of well-known brands such as Tiger of Sweden, Religion, Chevignon, and Tretorn, alongside exclusive and emerging designers and brands. A further new section for February’s show will give exposure to new global talent and aims to help emerging menswear brands keen to enter a market set to grow by over 30 per cent in the next five years.

At the fashion event, British shirting company Jack Carter London will launch its new collection of polo and short sleeve shirts, shorts, trousers, jumpers and jackets. Further new brands include Oliver Strelli, Broker Jeans Spirit, Rupert & Buckley, 1X1 Studio London, AVERSE, TAGS, Tiger of Sweden, and Turkish brand Avva.

“There is so much to see at this season’s Pure MAN, from big brand names and buyer favourites to previously undiscovered emerging talent. We are really excited to have our own dedicated entrance and we think visitors will feel the same buzz when they enter Pure MAN as we do pulling together these incredible brands under one roof,” said Adam Gough, head of menswear.

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